Gulf Brand Manager AstraZeneca Dubai UAE

AstraZeneca is seeking a competent Gulf Brand Manager – CVRM in Dubai. This role opportunity was published by the pharmaceutical company on December 12, 2023 with the job ID R-186875. The incumbent will maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers.

Duties of Gulf Brand Manager

• Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy, and effective resource allocation to optimize sales and profits.
• Strategize, write, and implement the marketing plan for the brand.
• Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers.
• Participate in the development of the Business Action Plan in close collaboration with the Marketing Head
• Drive the full implementation of the operational Business Action Plan in close collaboration with the key functional team members.
• Keep the Business Action Plan updated and implement the plan to ensure that Brand objectives are realized.
• Lead the operational roll-out of the pre-agreed strategic and operational plan.
• Identify potential new market insight and collaborate with Market Intelligence to leverage all critical market data to refine action plans or prioritize activities.
• Develop and understand market research principles/sources/tools/methodology.
• Work with local data to contribute to forecasting models.

What you’ll do as Gulf Brand Manager

• Develop all campaign material and all the briefing documents to ensure maximum impact.
• Briefing and selection of agency and review performance of agency and costs to ensure optimal use of available financial resources.
• Actively collaborate with the medical/Access team and/or Sales team with other support functions to ensure alignment with strategy.
• Be actively involved and leading of regional and national sales meetings/business reviews as required.
• Ensure full compliance of material/activities with ethical and Code of Ethics. Demonstrate and ensure active respect for values, business ethics, local laws, policies, and marketing procedures.
• Propose budget spending on the defined territory & is responsible for accurate budget management.
• Prepare cost estimates for current activities, advertising / informing about AstraZeneca brand products, and investment budgets.
• Responsible for the implementation of promotional/communication strategies, plans, and programs in support of brand strategies and objectives.
• Build and maintain strategic relationships with key internal/external clients.
• Lead Brand Team, developing and implementing plans for KEE development & marketing strategy implementation.
• Cooperate with Sales Managers to empower the sales force, strengthening their capacity to implement business strategy.
• Report on the status of the implementation of the tactical plan to internal customers.
• Proactive assessment of brand performance, proposing needed actions to tap on opportunities, working without supervision, successfully addressing outstanding challenges of marketing strategy implementation.
• Maintain close with KEE’s and other key customers, including those who have significant influence in the purchasing decisions with major hospitals/institutions for the assigned products.
• Ensure that all conducted activities are done in accordance with local legislation and corporate standards.

Eligibility Criteria

To qualify for the role of Gulf Brand Manager – CVRM, you’ll need the following:

• Bachelor’s degree in medical-related field.
• Advanced degree(s) in Business or marketing related field is desirable.
• A minimum of 3 years of management experience in the Pharmaceutical and/or Fast-Moving Consumer Goods.

Expertise & Skills

• Demonstrated ability to network, build and maintain relationships with key internal and external stakeholders and work cross-functionally.
• Strong expertise in market analysis, deep market research insights mining, forecast analysis, and business case development with scenario planning.
• Market development and expansion work (Pre & Post launch).
• Excellent Interpersonal, organizational, Cross-functional cooperation and projects management skills.
• Leadership & autonomy to initiate & execute responsibility under minimum guidance.
• Proven inspirational leadership when working with teams on guidance, alignment & commitment.
• Financial business acumen and experience in working with various forecasting models with the ability to analyze data to formulate marketing plans.
• Effectiveness and Productivity – ability to maximize the use of resources and produce results.
• Stakeholders’ management to reach solutions and collaborate effectively with internal teams.
• Ability to handle setbacks & to work in a new environment, showing clear examples of resilience.
• Proven competency in Microsoft Word, Excel, and PowerPoint, strong presentation skills.

Talent Acquisition Partner AstraZeneca Dubai UAE

Tagged as: Brand Manager