First Line Manager Abbott Laboratories Abu Dhabi

A First Line Manager at Abbott Laboratories will contribute to the long-term growth of Abbott Nutrition products in territory. He/ she will be increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. This role will gain new business and grow existing business through a omnichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products.

Responsibilities of First Line Manager

• Develop and sustain the knowledge, customer engagement skills, and business acumen of Medical reps to build a high performing ethical sales team.
• Develop KOL relationships to promote the Abbott brand and influence the perception of Abbott products as the brand of choice, by HCPs in all specialties and at all levels.
• Enable ethical field force to meet regional and team KPIs.
• Analyze market ,category and channel opportunities within territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
• Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region. Create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region.
• Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy.

What you’ll do as First Line Manager

• Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success.
• Observe and provide progressive, real-time coaching and feedback to Medical reps on every aspect of the customer engagement process.
• Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching and role-modeling.
• Build and maintain relationships with customers and accounts across digital, remote/virtual and face to face channels to increase awareness and loyalty to Abbott brand products.
• Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team. Create individual development plans to elevate capabilities across the territory/area.
• Provide direct, on-going support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback and escalations.
• Develop and expand network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs).
• Work cross-functionally with Marketing, Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities.
• Role-model ethical behavior by demonstrating integrity and transparency.
• Act in alignment with compliance and regulatory expectations.

Eligiblity Criteria

Following are the requirements for the role of First Line Manager at Abbott Laboratories:

• Bachelor’s degree.
• Minimum of 3-5 years in a similar position with relevant experience preferably in Nutrition segment in UAE.
• Proven track record in sales.

Skills & Competencies

• Capable of developing forecasts and strategies to achieve sales.
• People management experience is mandatory.
• Consultative Selling.
• Customer Engagement.
• Strategic Account Management.
• Digital Knowledge & Application.
• Customer Insights.
• Financial & Business Acumen.
• Executional Excellence.
• People Management.

Key Success Factors for First Line Manager

• Strong customer insight skills, including integrating digital tools and platforms with traditional touchpoints across channels.
• Interpreting and translating online and offline customer behaviors into strategic activities.
• Accurately analyzing the key strengths and development needs of team members, both individually and as a total team, to identify critical development actions.
• A tendency to “own the business”, holding themselves and their teams accountable for the quality of execution.
• Ability to influence a variety of internal and external customers at all levels.
• Ability to experiment and navigate the discomfort of change for self and while leading others.
• Comfort with complexity, critical thinking and problem-solving (mental agility).
• Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others.
• Linking and communicating the relationship between account and territory/area plans, and overall brand strategy in the short- and long-term.
• Working collaboratively with cross-functional partners (Marketing, Analytics, SFE) to optimize quality and accuracy of customer and segment data.

Key Account Specialist Abbott Laboratories Dubai