Executive Shopper Marketing IFFCO UAE

Executive Shopper Marketing at IFFCO will be responsible for developing and deploying Shopper Marketing initiatives across all portfolios and in trade channels where the organization operates. Analyzing all relevant shopper data to enhance knowledge and customize plans accordingly. This is a mid level full time role. For this position salary can range between 8000 to 15000 AED/month.

Duties of An Executive Shopper Marketing

• Use Nielsen/ Kantar tools to analyze syndicated data to identify opportunities and risks to the business and recommend solutions to address.
• Create, or customize, programs, programs that help drive traffic, loyalty, conversion and basket size.
• Work closely with the sales and trade marketing team to ensure timely evaluation of the activities and share the results and the learning internally and with the customers.
• Optimize range, assortment, shelf and placement.
• Develop compelling selling stories and material to customers
• Lead the development of comprehensive Shopper Marketing plans and programs that build brand equity, drive incremental merchandising, and deliver category growth utilizing insights and expertise.
• Lead POP development alongside Brand Marketing teams: POP objectives, volume forecast, budgeting, creative brief, agency briefing, in-market execution, and post-analysis
• Work with both Marketing and Sales teams to lead and manage the development of selling materials including Product Catalogue, Product Information Guide, Product Samples, Product Playbook.
• Provides business intelligence and insights to internal team members for managing ongoing market, competitor and trend data gathering activities.
• Alongside the marketing team help to deliver the marketing calendar.
• Create marketing collateral for promotions and new product launches, measuring their impact to ensure any improvements for next time are taken into consideration.
• Be responsible for the creation and delivery of POS material, to assist with the shopper’s journey in-store.
• Driving category growth and CATMAN initiatives for the category.
• Running shopper observations, researches and analysis to enhance shopper understanding for the key customers in specific and the category as a whole.

Requirements For Executive Shopper Marketing

The eligibility requirements for role of an Executive Shopper Marketing are as under:

• Bachelor’s degree in a relevant field from a reputable University.
• Minimum 2 years of experience in marketing, trade marketing, sales in FMCG.

KPIs

• Timely execution of in store activations and promotions.
• Shopper understanding insights generation and actions.
• Opportunities identified using research and data.

Desired Skills

• Ability to work in a matrix environment.
• Strong communication and influencing skills.
• Excllent negotiation and analytical skills.
• Observation skills.
• Creative thinking to approach things differently.
• Proficiency in Excel and PowerPoint is required.
• Highly organized, able to multi task and communicate with numerous touch points.

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