Ecommerce Distribution Controller Emirates Airlines UAE

The ECommerce Distribution Controller at Emirates Airlines will contribute towards the increased focus on direct channel revenue and the increased sales development of emirates in line with the overall commercial strategy, across all online channels including mobile sites and apps. This includes assessing and understanding areas such as sales development, product research, system development, customer usability, regulatory changes, business impact assessment, business case development and user requirements for these products and services. The successful candidate will coordinate activity between representatives within Online Sales team to ensure all products, services and ancillaries are utilized to full potential in order to meet applicable online targets set for the department.

Responsibilities of Ecommerce Distribution Controller

• Generic: Contribute to the Web & Mobile products and services strategic vision and meet the online target objectives.
• Contribute to the flight and ancillary products technical definitions and designs.
• Collaborate with peer business & IT stakeholder groups for planning & delivering through the product lifecycle until deployment & provide on-going management.
• Promote direct sales strategy of Emirates in order to achieve distribution cost savings and generate incremental revenue.
• Coordinate with all necessary departments to assist in identifying online customer issues and pain points with the aim of continually improving E-Commerce processes.
• Provide support on analytics and reporting for internal teams and wider organization.
• Leverage insights to identify, evaluate business opportunities and contribute to the actions derived from the commercial analytics and the behavioral data to drive optimization of current and any future e-commerce initiatives through tactical and/or strategic initiatives tying them closely with the commercial strategic priorities.
• Specific Product Development: Support the E-Commerce and Mobile product strategy and vision in terms of e-commerce initiatives and continuous improvement to contribute towards Emirates.
• dentify, implement and manage new revenue streams and commercial business development relationships. Evaluate market opportunities and develop consumer proposition and business processes accordingly. Co-ordinate efforts between other stakeholders as required. Support strategies to support channel shift by increasing efficiency and usability of the online environment for booking and self-service.
• Identify opportunities to improve conversion, support the Conversion Rate Optimization team with ideas and inputs on AB testing strategy
• Develop and manage strong internal relationships to ensure the alignment of the online requirements with that of other distribution channels and other internal stake holders. Align the E-Commerce and Mobile channel with other direct channels to support operational efficiencies and service automation.

What you will do more

• Be a customer experience champion to ensure developments are end-user focused.
• Understand all aspects of online customer interaction and use this knowledge to drive measurable improvements in usability, conversion rate and delivery experience.
• Conduct regular analysis of competitive offerings within the wider travel and online distribution industry.
• Carry out regular pricing comparisons between benchmarked websites & emirates websites in order to highlight areas where Emirates does not have competitive fares.
• Specific Ancillary: 
• Manager performance reporting on Internet sales. Develop and maintain the monthly, quarterly and yearly performance reports.
• Collaborate with stakeholders to become the subject matter expert ensuring new products & product revision requirements meet the objectives of the organization.
• Analyze customer feedback around sale of ancillary products to continuously review product policies.
• Processes with the objective to enhance customer experience and reduce complaints.
• Specific Emirates Holidays: Support the EKH strategy in developing and growing online sales through identifying opportunities.
• Implement tactical and/or strategic initiatives tying them closely with the commercial strategic priorities.
• Drive the global adoption and change management of technology driven operational improvements.

Requirements for Role of Ecommerce Distribution Controller

• Bachelor’s Degree or Honor’s within Commercial/ Sales.
• 5+ years of experience within Commercial/ Sales.
• Experience in the Travel/Airline Industry, online distribution, travel tech in a Product/Customer Experience and/or E-commerce related capacity.
• Experience in travel/ airline industry/ tour operator/OTA, Experience in travel tech product development.
• Preferably an understanding of mobile channels and customer experience.

Skills And Knowledge Desired

• Project management skills a must.
• Excellent and deep knowledge of airline customer journey processes preferable
• Strong analytical skills & ability to structure complex issues
• Great communication skills and ability to easily facilitate discussions and analysis between cross functional teams.
• Ability to adapt and respond quickly to a fast-changing environment.
• Knowledge of software development processes, dependencies and digital products
• Willingness to expand my comfort zone by sometimes leaving it.
• Ancillaries: Knowledge of business and commercial processes relating to ancillary products and pricing.
• Working knowledge of reservation systems is highly desirable.
• Skilled in manipulating large and disparate datasets using various BI tools to support reporting and analytics requirements of the ancillary team.
• A good understanding of online sales and product development.
• Excellent communication and interpersonal skills taking an interdisciplinary approach to challenges and opportunities.
• Ability to effectively manage competing priorities and deadlines, adapt and respond quickly to fast changing environment.
• Emirates Holidays: Project management skills.
• Excellent collaboration, influencing and negotiation skills
• Strong leadership, communication skills and critical thinking skills.
• Proven ability to develop hypotheses, design experiments, analyze large datasets and provide insights.

Sales Effectiveness Specialist Emirates Airlines UAE