E Commerce Marketing Specialist, IFZA Dubai UAE

IFZA UAE presently has a job opening for eligible candidate for the position of an E Commerce Marketing Specialist in Dubai. IFZA is a leading Free Zone Community in Dubai with world class infrastructure, state of the art facilities and business friendly regulations, making it an ideal destination for foreign investors looking to set up and grow their business. This role offers a unique opportunity to work with IFZA and contribute to their growth in highly competitive Ecommerce landscape. This job was recently posted by IFZA and is now open for all eligible aspirants !

Job Purpose of An E Commerce Marketing Specialist

Develop and execute comprehensive marketing strategies that amplify brand awareness, engagement and sales across various online channels.

Duties of An E Commerce Marketing Specialist

• Develop and manage high-impact Search Engine Marketing (SEM) campaigns to increase visibility, drive traffic and enhance sales performance.
  
• Implement and refine SEO strategies to improve organic search rankings, increase website traffic and enhance overall online visibility.
  
• Create and execute compelling email marketing campaigns that nurture customer relationships, drive repeat business and enhance brand loyalty.
  
• Devise and execute multi-channel marketing strategies that seamlessly integrate online platforms, maximizing brand exposure and engagement.
  
• Initiate and manage both tactical and strategic marketing campaigns that align with business objectives and drive immediate and long term results. 
• Define detailed customer personas for precise targeting and tailored marketing efforts.
  
• Strategically utilize social media platforms to drive brand awareness, engagement and conversions while staying current with emerging trends.
  
• Collaborate with design and development teams to optimize website user experience and user interface, ensuring seamless navigation and conversion paths.
  
• Oversee product listings, ensuring accuracy, relevance, and effective presentation across all online channels.
  
• Manage product feeds and optimize Google Merchant Center listings to enhance product visibility on Google platforms.
  
• Provide guidance and creative direction for visuals, ensuring consistency and alignment with brand identity. 
  

What You’ll Do More?

• Monitor and enhance the entire customer journey, from initial awareness to post purchase engagement.
  
• Identify opportunities to optimize the customer journey, enhancing user experience and maximizing conversion rates.
  
• Conduct in depth research on products and target customers to inform marketing strategies and identify market trends.
  
• Utilize strong analytical skills to interpret data, draw actionable insights and make data driven decisions.
  
• Stay abreast of Ecommerce and retail industry trends to proactively identify opportunities for innovation and growth.
  
• Collaborate with influencers and partners to develop impactful collaborations that expand brand reach and credibility.
  
• Oversee content creation and distribution across digital channels, ensuring consistency, relevance and engagement.
  
• Demonstrate a deep understanding of retail strategies and apply them effectively to Ecommerce operations.
  
• Perform other job related duties as required by management.

Who Can Apply?

Qualification

• Bachelor’s degree in Marketing, Business or a related field​.

Experience

• 3-5 years of proven experience in E Commerce marketing, preferably with Shopify expertise. 
• Experience with website UX/UI optimization and product/catalog management.

Skills & Knowledge Desired

• Full English proficiency is required. 
  
• Ability to strategize and execute marketing campaigns that drive results. 
  
• Proficiency in customer persona identification and product positioning. 
• Familiarity with Google Merchant Center and web analytics tools. 
  
• Creative mindset with the ability to provide clear visual direction. 
  
• Analytical mindset and skills for market and data analysis. 
  
• Understanding of retail strategies and industry trends. 
  
• Strong communication, collaboration, and project management skills
  
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. 
• Strong knowledge of SEM, SEO, email marketing, and social media marketing. 

Specialist Digital Growth, Transguard Group