Director Marketing Jumeirah Group & Corporate (Chinese Market)

An opportunity has arisen for a Director Marketing – China to join Jumeirah Group & Corporate. The job holder will be responsible for leading marketing strategies and campaigns tailored to attract and engage Chinese guests, leveraging cultural insights to drive brand awareness.

Responsibilities of Director Marketing

• Development of China-Specific Marketing Strategy: Craft and implement a marketing strategy for the Jumeirah Group that is specifically tailored to the Chinese market, aligned with the corporate brand and global marketing strategy.
• Ensure alignment with the overarching business objectives in the region and effective execution of these strategies.
• Lead, inspire, and develop a marketing team focused on the Chinese market. Establish standards for best practices.
• Drive a high-performing team that understands the nuances of the Chinese luxury hospitality industry.
• Partner with sales and marketing teams to oversee direct channel marketing programs tailored for the Chinese market, ensuring these initiatives significantly impact revenue growth.
• Interact with key stakeholders, including the Regional Vice President of MEASA Sales & Marketing.
• General Managers, for campaigns that have both a regional and China-specific focus.
• Initiate and lead market research and customer insight projects within China to identify direct business opportunities.
• Innovative revenue-generating products or services.
• Work with revenue and distribution team to develop innovative and profitable digital marketing strategies, with a special focus on platforms and channels popular in China, to boost room bookings and brand presence.
• Coordinate and support the creation and implementation of multi-property seasonal offers.
• Regional campaigns, with a creative, media, and activation approach that appeals to the Chinese audience, both at a brand and property level (ownership and consulting).
• Develop marketing launch campaigns for new property openings within the Chinese market, ensuring they are culturally sensitive and market-appropriate

Requirements of Director Marketing

• Bachelors degree in Marketing/ Business Studies or Similar.
• Minimum of 8 tears experience in a similar Marketing position within hospitality.

Skills and Knowledge Desired

• Analytical focus with strong quantitative & budget management skills
• Skilled at creating senior level marketing reports and demonstrating ROI.
• Lead and develop high performance teams.

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