Director/Analytics & Insights-Digital Channels Etisalat UAE

Etisalat is currently hiring a trailblazer Director/Analytics & Insights-Digital Channels to enhance their digital analytics strategy and implementation in Dubai. The ideal candidate will be responsible for understanding and optimizing customer behavior across various online and offline channels, including website, social media, email, app, and in-store.

Job Duties of Director/Analytics & Insights-Digital Channels

• Develop and execute strategic analytical plans for an online marketplace based multicategory app.
• Develop different analytical dimensions based on category e.g. Food delivery, market place, service market etc.
• Campaign Channel effectiveness & ROI for digital & non digital channels.
• Use analytics and data to drive informed decision-making, including identifying areas of under performance and implementing solutions to improve KPIs.
• Collaborate closely with other teams on acquisition strategy and understanding the flow of traffic to app.
• Analyze online and offline customer behavior, including website traffic, conversion rates, customer acquisition, engagement, retention, and revenue.
• Create and manage digital analytics dashboards, reports, and insights to provide actionable recommendations to different stakeholders at all levels.
• Ensure data accuracy, consistency, and completeness across different systems and tools by managing analytics tags, tracking code, and data governance.
• Work closely with the marketing team to analyze campaign performance and optimize marketing spend across various channels by leveraging martech tools and A/B testing.
• Identify and integrate new analytics tools and technologies to improve data-driven decision-making and competitive advantage.

What You Will Do More

• Lead, mentor and develop the Analytics team, enabling growth in technical and analytics skillsets.
• Single Point of contact for development, maintenance, and support of an entire project.
• Gather & analyze technical and business requirements from the client and fulfill the same in an effective way.
• Analyze, design, test and modify existing BI application systems for enhancing functionality and productivity.
• Streamline existing processes of the marketing team for achieving timely results and efficiency.
• Manage project scope, change control and deliverables in line with the project schedule and timely escalated any issues.
• Drive Report design and development and Adhoc query development (Report Studio, Query Studio, IBM Cognos).
• Drive performance testing and data validation to achieve quality deliverables.
• Measure the engagement KPI’s of the app like MAU, DAU, MSU, revenues, churn, and provide insights to the commercial team on reasons for changes in performance and suggestions for improvement.
• Institutionalize customer analytics in business processes, both strategic and tactical.
• Lead the development of eCommerce analytics strategy and toolbox for the scope, in close collaboration with the digital marketing team.
• Create and handle eCommerce measurement, share projections & eCommerce business incremental for key categories.
• Map suitable analytics solutions, ensure that all required performance data can be reliably tracked, reported and guarantee an integrated approach with other agile teams.

Job Requirements For Director/Analytics & Insights-Digital Channels

The eligibility requirements for the role of Director/Analytics & Insights-Digital Channels are as under.

Qualification

• Bachelor’s degree in Business, Marketing, Business Analytics, Computer Science

Experience

• 7+ years of business analytics and data science, experience in the technology/Telco industry.

Skills Desired

• The successful candidate will have strong skills in web and mobile analytics tools, tagging, and data management, as well as experience in data visualization and reporting.

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