Digital Marketing Manager Etihad Airways Abu Dhabi

As a Digital Marketing Manager at Etihad Airways, candidate will create a web analytics infrastructure that will help us maximize commercial value from digital channels, turning complex data into actionable insights for marketers. The job holder will focus on developing a single web analytics data collection and reporting Platform that meets business requirements in order to optimize investment, audience and content mix ultimately driving ROI. Candidate will be  responsible for delivering enhanced analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, candidate manage the generation of insights that help Etihad better understand the consumer, expand reach, increase customer engagement and advocacy and ultimately drive sales.

Responsibilities of Digital Marketing Manager

• Strategy Development: Develop and implement comprehensive digital marketing strategies tailored to meet business objectives, ensuring alignment with business goals.
• Paid Advertising: Plan, execute and optimize paid advertising campaigns on a variety of digital platforms, including Facebook, Instagram, LinkedIn, TikTok, Twitter and Google Ads, with a strong focus on achieving maximum ROI.
• Campaign Management: Manage all aspects of digital campaigns, including budget allocation, ad creative development, targeting and bid management.
• Performance Analysis: Analyze campaign performance data and generate reports to measure the effectiveness of marketing efforts. Provide insights and recommendations to optimize campaigns and improve ROI.
• Ad Tech Expertise: Stay up-to-date with the latest digital advertising trends, tools and technologies. Utilize ad tech solutions effectively to enhance campaign performance.
• Communication: Maintain regular communication with internal stakeholders, providing updates on campaign progress, performance metrics and recommendations for improvements.
• Team Collaboration: Collaborate with cross-functional teams, including designers, content creators and analysts, to ensure seamless execution of campaigns.
• Budget Management: Manage campaign budgets effectively, ensuring that expenditures align with client objectives and deliver maximum value.

Requirements for Role of Digital Marketing Manager

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 2+ years experience in digital marketing, with a focus on campaign management and optimization.
• Agency experience is a plus.

Skills And Knowledge Desired

• Strong analytical skills and the ability to interpret data to make informed decisions.
• Proficiency in using digital advertising platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, etc.
• Proficiency with Adobe Analytics , Adobe Experience Platform and other ad tech solutions and tools.
• Holistic thinker establish and drive end-to-end strategies and initiatives encompassing multiple functions.
• Excellent project management skills, including the ability to lead several projects and programs simultaneously

Digital & Growth Marketing Manager, Majid Al Futtaim UAE

Tagged as: Marketing Manager