Digital Marketing Executive at GMG  develops and executes digital content and social media strategies, including creating high-quality content, managing social media calendars, and collaborating with brand partners on performance analysis. The role also involves engaging with and screening influencers to boost brand visibility and drive effective campaigns. This is an Intermediate level full time job. And salary can range between 6000-13000 AED/month.

Responsibilities of Digital Marketing Executive

• Develop, implement, and manage a comprehensive social media strategy, including competitive research, platform selection, messaging, and audience targeting.
• Plan, create, publish, and share engaging content daily (text, images, and video) to build meaningful customer connections, increase brand awareness, and drive community engagement.
• Collaborate with retail and marketing teams to design and execute impactful social media campaigns.
• Stay up to date with emerging social media trends, best practices, and technologies.
• Manage the brand’s social media profiles to maximize visibility and enhance the impact of social content.
• Moderate user-generated content in line with the brand’s moderation guidelines.
• Develop editorial calendars and syndication schedules to ensure consistent content delivery.
• Monitor and analyze key social media metrics and insights to assess campaign performance, using this data to refine and improve future strategies.
• Work closely with copywriters and content creators to ensure content is both informative and visually compelling.
• People Management: The individual will interact with brand stakeholders and manage relationships with agencies, content creators, and influencers.

Requirements for Role of Digital Marketing Executive

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2 years experience in using social media management tools.
• Experience with video editing software (e.g. Premiere Pro, Final Cut Pro) or similar software.

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