Digital Marketing & Ecommerce Specialist

Plum Jobs is hiring a UAE experienced digital marketing and e-commerce specialist to join their Dubai head office. The client is a well-established B2B and B2C automotive retailer and distributor. role is responsible for developing and implementing marketing and e-commerce strategies and campaigns to increase B2B and B2C customer acquisition, engagement, and retention.Candidates must have a proven track record of scaling digital marketing and e-commerce through data driven performance marketing.

Responsibilities of Digital Marketing & Ecommerce Specialist

• The role is responsible for managing projects related to product listings, inventory management, SEO optimization, website testing and maintenance.
• In parallel, the role is responsible for driving profitable growth of the online business, whilst ensuring a best-in-class shopping experience for all online customers.
• Develop and execute digital and e-commerce marketing strategies: create and implement comprehensive digital and performance marketing strategies with a primary focus on social media and e-commerce platforms whilst maintaining a consistent brand message across all digital and e-commerce platforms.
• Content strategy execute a comprehensive content strategy in line with the Company’s brand social media content, blog posts, email campaigns videos and one-voice product descriptions.
• Develop and execute performance marketing: drive performance marketing initiatives to optimize customer acquisition and retention – manage social media and paid advertising campaigns (PPC);, understanding the voice of the customer, campaign testing and optimization.
• Develop effective organic marketing through search engine optimization (SEO) presence based on in-depth knowledge of customer journeys and life cycles.
• Develop engaging social media content to showcase products, promotions and new product launches.
• Data analysis and reporting leverage analytical tools to track campaign effectiveness.
• Analyze data to identify areas of improvement; report on marketing campaign performance and optimize campaigns to maximize ROI.
• Ensure products are professionally merchandised to drive incremental sales and revenue.
• Collaborate with the website developers to improve website functionality and e-commerce customer experience.
• Development, release and maintenance of the e-commerce platform utilizing Shopify.
• Execute and manage online operations related to e-commerce with a focus on operating metrics and key performance drivers i.e website traffic, average order value (AOV), conversion, opt-ins, new buyers, repeat buyers, sales & units per order.
• Develop and manage e-commerce – online assortment, promotions, price management, stock, UI / UX and CRM.

Requirements of Digital Marketing & Ecommerce Specialist

• Bachelor’s degree is mandatory.
• 5 – 10 years digital and e-commerce marketing experience with a strong focus on PPC and social media advertising, SEO and email and affiliate marketing.
• Deep experience in email marketing automation, database segmentation and Google Analytics / Adobe Analytics.
• Currently living in the United Arab Emirates must be able to work in Dubai.

Skills and Abilities Desired

• Ability to write accurate and compelling product descriptions that highlight key features, benefits, unique selling points and price.
• Strong financial and commercial acumen with strong analytic capabilities to make data driven decisions based on data analysis and trends.
• Working knowledge of HTML, CSS and web mark-up languages would be a strong advantage.
• Fluent in English must be able to write and speak grammatically correct English.
• Professional appearance and work ethic; can work cross functionally and communicate well.

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