Datamena Value Proposition Manager, EITC UAE

Duties of A Datamena Value Proposition Manager

• Develop datamena value proposition strategy, roadmap and launch new propositions on time with desired customer experience.
• Responsible for defining value proposition, from concept to in market execution. This includes creating a differentiated position, defining the pricing model, creating product narrative and all messaging and working with the brand and creative teams on the execution of the value proposition in market.
• Market and competitor analysis, in-depth knowledge of the market and competitors in which products operate.
• Identify new market opportunities and develop Customer Value Propositions (CVPs) and associated marketing mix based on market and customer research, coordinating with market research team as required.
• Lead business case development for propositions and campaigns, go to market plan, ATL and BTL campaigns.
• Product/service launches.
• Set product revenue targets and drive ‘Go to Market’ activates to achieve them.
• Monitor and influence Sales incentive programs, sales pipeline management, professional services performance and partnership financial performance.
• Monitor and adjust product profitability targets.
• Define and scope the intelligence, research and insight required to aid understanding of customers and their needs.
• Align unit process activities with the du brand in order to deliver excellence to internal and external customers.
• Be a recognized customer advocate within du, helping internal teams deliver improving customer experience.
• Manage new and existing customer relationships.
• Owns & is accountable for documentation and improvement of key departmental processes.
• Provide subject matter expertise to internal teams.

Who Can Apply?

Qualification

• Minimum Bachelor’s degree in Business /Marketing.
• MBA desirable.

Experience

• Minimum 8 years industry experience of which 4 years of experience in a Marketing /Products role within Enterprise and telecommunication industry.

Skills & Knowledge Desired