Data Strategy & Partnerships Lead Unilever Dubai

As the Data Strategy & Partnerships Lead at Unilever, candidate will be responsible for developing and executing strategies to maximize the value of data assets and establish partnerships to enhance data-driven initiatives within the organization.

Requirements for Role of Data Strategy & Partnerships Lead

• Driving acquisition & scale for first party data in Arabia: Lead enterprise and brand level data acquisition strategies and execution across BGs.
• Work in close partnership with brand teams to develop audience strategies and identify (DAD) data collection opportunities within key upcoming campaigns.
• Craft a strong, aligned activation plan to utilize data at scale to deliver relevant and personalized communication to consumers, optimizing it in real-time across the entire marketing funnel.
• Drive growth and maximize the return on investment (ROI) of digital media through data-driven strategies.
• Regularly monitor and optimize performance of 1P segments in media campaigns.
• DMP and Audience Management: Lead the media agency in executing operational excellence
• Regularly optimize and enhance tagging and trait creation to ensure 100% campaigns including lower funnel campaigns are 100% tagged.
• Create, enrich and lead monthly mapping of traits to new segments and ensure volumes are intact for re-use.
• Leverage Data for Targeted communications: Utilize data at scale to deliver relevant and personalized communication to consumers, optimizing it in real-time across the entire marketing funnel.
• Drive growth and maximize ROAS of digital media through 1P data utilization.
• Regularly track and monitor performance of 1P data in campaigns.
• Plan and execute personalize 1-1 campaigns across priority brands and audience segments.
• Leading Data Partnerships: Drive data sharing from priority retailers and leverage shopper insights. Improve retailer Data maturity in Arabia.
• Work closely with retailers to drive data partnerships by leveraging best use of available and new to market technologies.
• Collaborate with marketing technology partners to create high value always on-data /CRM programs.

Requirements for Role of Data Strategy & Partnerships Lead

• Bachelor’s degree in business administration, data science, computer science, or a related field.
• 2+ years experience in ad operations, digital media buying, or similar roles within the digital marketing and advertising domain.

Skills And Knowledge Desired

• Passion for technology and data, with a high level of tech savviness.
• Familiarity with DMPs, ad servers, content verification technologies, DSPs, data partners, and clean rooms.
• Strong analytical mindset with meticulous attention to detail.
• Effective communicator with an ability to influence campaign strategies and lead upskilling and coaching programs for peers.
• Excellent organizational abilities to handle multiple tasks and prioritize effectively.
• A keen external orientation keeping abreast of new digital and data developments.

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