CVM Specialist, Majid Al Futtaim UAE

Majid Al Futtaim presently has a job opening for eligible candidate for position of a CVM (Customer Value Management) Senior Specialist in UAE. This job was posted by Majid Al Futtaim on 2nd October 2023 and is now open for all desirous candidates. 

Job Purpose of A CVM  Specialist

• Customer Value Management Management (CVM) Sr. Specialist will play a crucial role in leveraging data analysis techniques to identify opportunities.
• Develop and implement CVM strategies, activate targeted campaigns, manage segmentation, and oversee CVM implementation projects across diverse portfolio of lifestyle brands.

Job Duties of A CVM Specialist

• Utilize data analysis techniques to identify customer segments, behaviour patterns, and opportunities for revenue growth within the multi-brand fashion retail industry.
• Conduct thorough customer segmentation analysis to understand different customer groups, their preferences, and purchase behaviours.
• Analyse customer data, purchase history, browsing behaviour, and other relevant datasets to uncover insights and trends that can drive CVM strategies for each customer segment.
• Identify opportunities to capitalize on segmentation management and tailor CVM strategies to meet the specific needs of each customer segment.
• Develop and maintain a comprehensive customer segmentation framework for multi-brand lifestyle retail business.
• Collaborate with cross-functional teams to ensure the accurate and effective implementation of segmentation strategies across marketing campaigns, promotions, and customer communications.
• Monitor and analyse the performance of customer segments, identifying opportunities for improvement and optimization.
• Execute and manage CVM campaigns targeted at specific customer segments, including personalized recommendations, and exclusive offers.
• Collaborate with the marketing and creative teams to create compelling campaign content, visually appealing assets, and engaging brand storytelling tailored to each customer segment.
• Monitor campaign performance metrics, such as click-through rates, conversion rates, average order value, and revenue uplift, for each segment.
• Conduct A/B testing and other experiments to optimize campaign effectiveness, product placements in the campaign, and customer engagement across different customer segments.
• Manage CVM implementation projects across multiple fashion brands, ensuring seamless execution, coordination, and alignment with brand objectives.
• Measure the increase in CLV through effective CVM strategies and initiatives, resulting in higher customer spending and longer customer retention.
• Monitor the percentage of customers within each segment that engage with multiple brands within portfolio, indicating successful cross-brand promotion and brand loyalty.

What You’ll Do More?

• Assess the percentage of a customer’s purchases across different categories within a specific brand, highlighting brand diversification and customer engagement within the.
• Increase in Revenue and Retention of High-Value Customers
• Track the growth in revenue generated by high-value customers and measure the improvement in their retention rates, indicating successful CVM strategies focused on maximizing the value of key customers.
• Evaluate the effectiveness of segmentation strategies in driving customer engagement, personalization, and targeted campaign performance.

Who Can Apply?

Qualification

• Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a related field.
• Professional qualification in Digital marketing and Customer Analytics is an advantage

Experience

• 4-7 years of proven experience in data analysis and customer value management, preferably within the fashion retail industry.
• Strong proficiency in data analysis tools, such as SQL and Excel
• Familiarity with customer analytics, segmentation techniques, and predictive modelling specific to the retail industry.
• Excellent understanding of CVM strategies, customer lifecycle management, and campaign management.

Skills & Knowledge Desired

• Strong analytical and problem-solving skills with the ability to derive actionable insights from complex retail datasets.
• Exceptional communication skills, both written and verbal, with the ability to effectively present findings and recommendations to diverse audiences.
• Highly organized, detail-oriented, and able to manage multiple projects and priorities simultaneously.
• Digital savvy with extensive knowledge of MarTech solutions
• Analytical thinking
• Organizational Skills
• Team Working

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