Customer Loyalty Partnership And Journey Manager Emarat Dubai

Customer Loyalty Partnership And Journey Manager at Emirates General Petroleum Corporation is responsible for developing and managing EmCan (customer loyalty program), establishing and maintaining strategic partnerships, and enhancing the overall customer journey to drive customer retention and satisfaction. Job ID for this vacancy is 10090.

Key Activities Of Customer Loyalty Partnership And Journey Manager 

Following are the duties and responsibilities for the said role:

EmCan / Customer Loyalty Program

• Loyalty Program Owner: Further enhance EmCan by acting as the EmCan Product Owner with the objective to increase customer retention and lifetime value.
• Loyalty Program Management: Oversee the day-to-day management of EmCan, ensuring that it is effectively promoted and deliver value to customers.
• Performance Tracking: Monitor and analyze the performance of EmCan, using data to optimize and enhance their effectiveness.

Partnership Management

• Strategic Partnerships: Identify, negotiate, and manage strategic partnerships that complement the Emarat’s offerings and enhance customer value.
• Collaboration: Work with partners to develop joint marketing initiatives and promotions.
• Relationship Building: Maintain strong relationships with key partners, ensuring mutual benefits and long-term collaboration.

Customer Journey Enhancement

• Journey Mapping: Develop and maintain detailed (EmCan and non-EmCan) customer journey maps to identify touchpoints and opportunities for improvement.
• Experience Optimization: Implement initiatives to enhance the customer experience across all touchpoints, both online (website/social/app) and offline.
• Feedback Mechanisms: Establish feedback mechanisms to gather customer insights and use this data to improve the customer journey.

Data Analysis and Reporting

• Customer Insights: Analyze customer data to gain insights into behavior, preferences, and trends.
• Reporting: Prepare regular reports on EmCan performance, partnership outcomes, and customer journey enhancements.
• Data-Driven Decisions: Use data to inform strategic decisions and EmCan related program improvements.

Team leadership and collaboration

• Team Management: Lead, mentor, and develop a team focused on customer loyalty and partnership initiatives.
• Cross-functional Collaboration: Collaborate with (Retail/Commercial) sales, operations, and IT teams to ensure cohesive execution of loyalty and partnership strategies.

Eligibility Requirements

The minimum requirements for the role of Customer Loyalty Partnership And Journey Manager are as under:

• Minimum of a bachelor’s degree in business studies and/or Marketing or a related field.
• Minimum of 5-7 years of experience in customer loyalty management, partnership development, or related roles.
• Proven track record of successful loyalty programs and strategic partnerships.

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