Customer Insights Analyst Emirates Airlines Dubai

The Customer Insights Analyst at Emirates Airlines in Garhoud Area opposite to Airport Terminal 3, Dubai, UAE will be responsible for developing the data infrastructure behind the customer centric marketing business and improving the marketing data lifecycle, from the way data is extracted and prepared to the way analysis is performed and presented. Along with the marketing enablement team, develop and map out the data ingestion and integration processes from various internal and external stheirces, streamlining the information for the use of their marketing teams. The marketing data platform and tools delivered will play a pivotal part in the success of the business, serving analysts and decision makers with the right toolkit to harness data for years to come. This is an Intermediate level full time job. And salary can range between 10000-20000 AED/month.

Responsibilities of Customer Insights Analyst

• Collect, interpret and simplify incoming customer and marketing data across multiple data stheirces, making it usable for different applications.
• Work closely with the customer insights and campaign analysts to help them get the most out of their data and enable the discovery of actionable insights that support decision making across CCMB.
• Drive continuous improvements in extraction, aggregation, profiling, testing and analysis of terabytes of customer data. Effectively apply technology to surface insights automatically, optimize data delivery and simplify self-service support for analysts.
• Design, develop and launch robust, automated data pipelines that provide stability and accuracy, ensuring analysts can leverage the required customer data in any analytical exercises. End-to-end analytics project ownership including testing and validation of their ETL processes, pipelines, attributes and models.
• Identify and integrate new data streams and establish data stheirces for various marketing metrics.
• Work with their enterprise analytics and data science teams to research, prototype and implement new statistical methodologies that extend the portfolio of insights they can provide to the marketing teams.
• Passionate about data quality and accuracy, identify incomplete or inaccurate data and proactively monitor for emerging issues.
• Optimize data pipelines and processes to parse, format and transform stheirce data into units consistent with analytical needs and aligned to the business measurement framework.
• In partnership with IT and the marketing enablement team, build a scalable, flexible and extensible middleware / API framework that supports data integration with their third-party marketing technology partners.

Requirements for Role of Customer Insights Analyst

• Degree or Honors (12+3 or equivalent) in Marketing, Communications or E-Commerce.
• 5+ years experience in Brand/Product management.
• Experience in analytical research, customer behaviour analysis.
• Experience in analyzing customer behaviour for marketing purposes.
• Experience working with customer segmentation models including descriptive and predictive models.
• Broad understanding and experience working with digital marketing technologies including Google Analytics, Google Big Query, DMPs, targeting/digital optimization marketing platforms.
• Experience with Tableau or similar data visualization tools.
• Experience developing management level reporting.

Skills And Knowledge Desired

• Statistical analysis skills for marketing purposes (customer segmentation, targeting and profiling, digital attribution, econometric modelling, multivariate and A/B testing).
• Data visualization skills and ability to present technical solutions to non-technical audience.
• Broad understanding of marketing research, current tools, methods and applications.
• Understanding of database architecture and the management / synthesis of data distributed across multiple systems (Excel/Access and SQL).
• Proficiency in Microsoft Office Suite.
• Strong organizational, communication and presentation skills.
• Ability to handle concurrent projects with attention to detail and accuracy.
• Ability to translate technical concepts to a broad group of marketing stakeholders.

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