Customer Experience And Analytics Specialist Emarat Dubai

The role of Customer Experience And Analytics Specialist at Emarat is to create valuable insights allowing for optimal decision-making and predictions in marketing planning, portfolio development, and key strategic initiatives & identify, process, analyse, and visualize customer insights that address business challenges and opportunities. Job ID for this vacancy is 10091.

Activities Of Customer Experience And Analytics Specialist

Following are the duties and responsibilities for the said role:

Development, Implementation, Analysis & Control

• Monitor and maintain data quality within the marketing database.
• Define (new) metrics and systems that track trends and developments within the market and among different customers audiences.
• Analyse data and present trends, insights and formulate strategic recommendations.
• Support the development and optimization of the CX and marketing strategies and activities.
• Develop data-based customer strategies which align with brand needs, customer segments, and market trends.
• Support the data-driven development of customer approaches (get grow, keep) and market growth opportunities.

Insight Management

• Support with market, brand, channels, and customer research for the broader Emarat organization.

Reporting

• Support the definition and implementation of KPIs and dashboards across departments.

Customer Insights

• Develop new customer behaviour insights through data mining, leveraging models and performance data to determine the relative value of customer messages.
• Build processes, tools, and systems to get direct feedback from Emarat customers.
• Identify opportunities to improve our products based on detailed understanding of our customers.
• Support the development of customer language and ensure it is used throughout the business.

Data Visualization

• Communicate action-orientated insights to internal stakeholders to support strategy and planning of marketing and CX activities.
• Develop and present information to tell data-driven stories, including post-event analytics, forecasts, estimating the business impact, and identifying improvement opportunities.

Minimum Requirements

The eligibility requirements for the role of Customer Experience And Analytics Specialist are as under:

• A minimum of 3 years’ experience working in Strategy, Market Research, Customer Intelligence/Insights teams.
• Bachelor’s Degree in Marketing, Economics, Psychology, Sociology, or related field required.
• Experience in the oil and gas industry is preferred.
• Experience in working in the UAE is preferred.

Desired Skills & Knowledge

• Knowledge of diverse research methodologies, designing research studies.
• Experience in marketing and growth strategies.
• Knowledge of industry-standard visualization tools, including Tableau.
• Knowledge of Microsoft Suite, Salesforce CRM and Marketing tools.
• Knowledge about data, analytics, marketing and growth strategies.
• Cross-functional team player.
• Curious and with a growth mindset.
• Great communication and presentation skills targeting a wide stakeholder group across different seniorities.
• Data-driven and result-driven mindset.
• Good verbal and written English and Arabic (optional) skills.

Senior Business Development Manager Emarat Dubai