Job Detail
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Job ID 16911
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Career Level Senior
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Experience 5-9 Years
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Gender Male Female
Job Description
BFL Group seeking a highly motivated and results-oriented CRO (Conversion Rate Optimization) Specialist to join their dynamic User Experience Team. This job holder will play a crucial role in driving website & App traffic conversion and maximizing revenue metrics through data driven strategies and continuous optimization. This is a Senior level full time job. And salary can range between 15000-25000 AED/month.
Responsibilities of CRO Specialist
- Develop and execute A/B testing strategies to validate hypotheses and measure the impact of changes on key conversion metrics.
- Deeply analyze data from Google Analytics and other tools to uncover user behavior patterns and trends.
- Translate data insights into actionable recommendations for website/App changes and product offerings.
- Stay up-to-date on the latest conversion optimization strategies and best practices.
- Report on App and website performance and optimization results to stakeholders.
- Collaborate with cross-functional teams (merchandising, design, tech and marketing) to identify opportunities for conversion improvement.
Requirements for Role of CRO Specialist
- Bachelor’s degree in Marketing, Business, Statistics, Psychology, or related field. A master’s degree is a plus.
- Minimum 5-6 years of experience in a fast-paced e-commerce environment.
Skills And Knowledge Desired
- Proven track record of successfully optimizing e-commerce websites & Apps for conversion rate improvement.
- Strong understanding of e-commerce conversion funnels and user behavior.
- Knowledge of A/B testing methodologies and statistical analysis.
- Proficiency in Google Analytics and other data analytics tools.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical and problem solving skills.
- Passion for understanding user behavior and the psychology of persuasion.
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