CRO Specialist BFL Group Dubai

BFL Group seeking a highly motivated and results-oriented  CRO (Conversion Rate Optimization) Specialist to join their dynamic User Experience Team. This job holder will play a crucial role in driving website & App traffic conversion and maximizing revenue metrics through data driven strategies and continuous optimization.

Responsibilities of CRO Specialist

• Develop and execute A/B testing strategies to validate hypotheses and measure the impact of changes on key conversion metrics.
• Deeply analyze data from Google Analytics and other tools to uncover user behavior patterns and trends.
• Translate data insights into actionable recommendations for website/App changes and product offerings.
• Stay up-to-date on the latest conversion optimization strategies and best practices.
• Report on App and website performance and optimization results to stakeholders.
• Collaborate with cross-functional teams (merchandising, design, tech and marketing) to identify opportunities for conversion improvement.

Requirements for Role of CRO Specialist

• Bachelor’s degree in Marketing, Business, Statistics, Psychology, or related field. A master’s degree is a plus.
• Minimum 5-6 years of experience in a fast-paced e-commerce environment.

Skills And Knowledge Desired

• Proven track record of successfully optimizing e-commerce websites & Apps for conversion rate improvement.
• Strong understanding of e-commerce conversion funnels and user behavior.
• Knowledge of A/B testing methodologies and statistical analysis.
• Proficiency in Google Analytics and other data analytics tools.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong analytical and problem solving skills.
• Passion for understanding user behavior and the psychology of persuasion.

Merchandise Executive BFL Group Dubai