CRM Specialist Eyewa Dubai

Eyewa presently has a job opening for suitably qualified and experienced candidate for position of a CRM Specialist in 4, 3A Street, Al Quoz, Dubai, UAE. This is an Intermediate level full time job. And salary can range between 10000-20000 AED/month.

Responsibilities of CRM Specialist

• CRM Strategy Development: Develop and execute comprehensive CRM strategies to enhance customer engagement, retention & satisfaction.
• Data Analysis: Analyze customer data to identify trends, preferences & behaviors & leverage insights to inform strategic decision-making and campaign optimization.
• Segmentation and Targeting: Segment customer database based on various criteria and develop targeted marketing campaigns. To effectively reach and engage different customer segments.
• Campaign Management: Plan, execute & monitor CRM campaigns across multiple channels, including email, push, WhatsApp and SMS at a monthly calendar level.
• Lifecycle Automation: Ownership of on-going customer Lifecycle Journeys, with ongoing iterations to ensure best performance as well as creation and execution of new journey initiatives identified.
• Performance Tracking: Monitor and evaluate the performance of CRM initiatives, track key metrics & generate reports to assess the effectiveness of campaigns and identify areas for improvement.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Marketing, Creative, Commercial, Tech and Product teams. To align CRM strategies with overall business objectives and ensure seamless integration with other business processes.
• Continuous Improvement: Stay updated on industry best practices, emerging trends & new technologies in CRM. And proactively identify opportunities for innovation and improvement to drive continuous optimization of CRM initiatives.
• Team Mentorship: Mentor CRM Executives, providing guidance. Support and on-going training to ensure the team delivers high-quality work that meet overall business objectives.

Requirements for Role of CRM Specialist

• A Bachelor’s Degree in business administration, marketing, communications, information technology, or a related field.
• Minimum 4-5 years in CRM with a strong track record of developing and implementing successful CRM strategies.
• In-depth knowledge of CRM systems and tools, such as Braze, MoEngage, and experience with CRM customization.
• Relevant certifications in CRM, project management, data analysis or related fields.

Skills And Knowledge Desired

• Comprehensive knowledge of HTML and multi-channel best practices.
• Staying on top of industry trends and new technologies.
• Excellent analytical skills, with the ability to interpret complex data sets, derive actionable insights and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple priorities, meet deadlines and drive projects to successful completion.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross functional teams and communicate complex concepts to stakeholders at all levels.
• Detail oriented with a focus on accuracy and quality and a commitment to delivering exceptional customer experiences via content, creatives and personalized campaigns.
• Strong content and proofreading skills are desirable, ensuring all customer-facing communications are engaging, error free and aligned with the brand’s tone and messaging strategy.

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