CRM Ops Specialist CAFU Dubai

CAFU is currently seeking a detail-oriented, qualified and experienced CRM Ops Specialist. This job has recently been posted by company’s career page on 8 March 2024 and is now open for all aspiring candidates. This is an amazing job opportunity for all desirous candidates who fulfill the eligibility requirements.

Duties of CRM Ops Specialist

• Responsible for CRM marketing, including end to end execution across channels, segmentation, testing, and continually evaluating these for improvements.
• Setting up triggers & creating journeys for several user lifecycles. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Support in the deployment of any comms related to direct communications with the customer.
• Collaborate with Product, Tech, Brand, Agency & with other stakeholders on a day-to-day basis.
• Customize & pull engagement or marketing reports and analyse campaign performance.
• Create recommendations to improve campaigns continuously.
• Effectively utilizing CRM Channels to get maximum conversions.
• Manage marketing automation efforts, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, & campaign ROI.

Eligibility Criteria

The eligibility requirements for role of a CRM Ops Specialist are as under:

• Bachelor’s degree in business administration, marketing, or a related field.
• 3-5 years of experience in CRM Automation & deployment.
• Proven years of marketing automation experience.
• Data migration experience.

Skills & Knowledge Desired

• Expertise in A/B and other testing methods.
• Expert knowledge of segmentation concepts and best practices.
• Must be highly organized and self-motivated with a sense of urgency.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Marketing automation including email marketing, push notifications and In-App Notifications and SMS experience is necessary.
• Understanding of lifecycle management.
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Excellent attention to detail.

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