CRM Lead Marina Home Interiors Dubai

Full time @Marina Home Interiors posted 3 months ago in Retail
  • Dubai, United Arab Emirates, Dubai, AE View on Map
  • Post Date : January 6, 2025
  • Apply Before : February 7, 2025
  • Salary: د.إ15,000.0 - د.إ30,000.0 / Monthly
  • 0 Application(s)
  • View(s) 134
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Job Detail

  • Job ID 30628
  • Career Level  Senior
  • Experience  5-9 Years
  • Gender  Male Female 

Job Description

CRM Lead at Marina Home Interiors will play a key role in delivering their consumer strategy and their targeted campaigns. Candidate will be responsible for development, execution & continuous refinement of multi-channel consumer relations and the development of programs. The ideal candidate will have a solid background in CRM and marketing strategy and will be the overall owner of Customer Relationship Management. This role requires a high level of synchronization within the broader marketing team and communication channels in each country. This is a key role within the business that will carefully plan the execution of the consumer strategy and execute in an engaging manner within the highest quality standards. This is a Senior level full time job. And salary can range between 15000-30000 AED/month.

Responsibilities of CRM Lead

  • Develop strategies to generate lifetime customer value, retention, churn, loyalty & advocacy programs.
  • Work with all business areas to define and agree the CRM platform strategy (Mo- Engage.
  • Structure CRM activities with a view of maximizing KPI improvement, ROI & business impact.
  • Lead the development of database marketing analytics, segmentation analysis, and other analytical techniques to improve consumer insight, retention and loyalty.
  • Ensure that they are prioritizing the right journeys and stories for development at the right time with careful analysis of the benefits that will be derived.
  • Manage key vendor relationships and databases, in formulating strategies, execution, asset deliverable management as well as the testing of SMS, emails, among other multi-channel communications
  • Be the ‘expert’ when it comes to Mo-Engage Marketing Cloud advising on best practice and identifying solutions in partnership with their strategic partner.
  • Maximize performance of customer lifecycle journeys through testing.
  • Develop user guides by documenting how processes in CRM should be performed and kept updated.
  • Manage the quality and consistency of data capture across all customer touch points including digital and retail.
  • Present monthly reports and analysis.
  • Develop customer strategies to improve customer data capture and optimize ATV and CLV.
  • Uphold data governance standards and ensure data is captured consistently and appropriately.
  • In charge of the Clientele strategy: targeting / briefs etc.
  • Analytics: monthly reporting by market (demographic & customer behaviour customer etc…) & setting up automatic dashboard / report in Service cloud.

What you will do more

  • Develop annual budgets and plans for the support and development of the CRM Platform
  • Monthly CRM call with Area manager / Retail director to cover the following topic: data collection / Clienteling KPIS / Segmentation / VIP customers.
  • In charge of the VIP customer strategy: segmentation / targeting / monitoring ROI / Gifting strategy.
  • CX :in charge of the customer satisfaction in-store (set up survey + monitor feedback + work closely with the retail team to work on the action plan).

Requirements for Role of CRM Lead

  • Bachelor’s degree or equivalent in Marketing, IT, BA, Economics or Finance.
  • Minimum 6-8 years experience in CRM and retail//sales marketing strongly preferred with relevant experience in setting up and developing corporate level CRM programs & campaigns.
  • Experienced in complete implementation.
  • Experience and knowledge of Mo-Engage/ Marketing Cloud CRM.
  • Experience in developing and executing CRM strategies.
  • Experience with Mo-Engage service cloud advantageous.
  • Experience using a wide range of Marketing Cloud modules such as Email studio, Automation studio, Mobile studio, Journey builder, Content builder.
  • Demonstrated experience in working with databases, data analysis, segmentation, and email marketing platforms.
  • Experience in Email analytics system and excellent excel skills are a must.
  • Experience in documentation of functional/solution design and also in system/integration testing for MS Dynamics applications.

Executive Delivery Operations (Planning & Dispatch) Marina Home Interiors Dubai

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