Corporate Community Manager Kempinski Hotels Dubai
Full time @Four Seasons posted 10 months ago Shortlist Email JobJob Detail
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Job ID 10453
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Career Level Intermediate
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Experience Fresh
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Gender Female|Male
Job Description
Reporting to the Senior Corporate Social Media Manager, the Corporate Community Manager will assist in creating and publishing content on social media platforms, reviewing social media and other marketing metrics to build and improve campaign strategies and crafting responses to customers’ feedback and messages on various platforms. The job holder will be responsible for managing, growing and enhancing brand’s social media presence and fostering engaged online communities to build brand awareness, convert and retain followers. The role holder will also assist with reviewing and coordinating influencer marketing opportunities with hotels.
Responsibilities of Corporate Community Manager
SOCIAL MEDIA
- In-house conceptualisation, creation, curation, and management of relevant, original, high-quality content across the brand social media channels, including but not limited to Instagram, Facebook, TikTok, YouTube, X and LinkedIn.
- Designing and editing photos, videos, and stories to enrich the content in line with the corporate identity.
- Management of the Editorial Calendar, including planning themes.
- Ensuring they are maximising the usage of all assets by strategically using them across channels to maintain cohesiveness.
- Coordinating with hotels and other departments for specific messaging, and identifying key dates, milestones and subjects.
- Preparation and scheduling of platform-specific posts, including customised captions and copies.
- Collection and organisation of content from hotels through various mediums like forms, emails, or social media profiles.
- Monitoring trends across social media tools, applications, channels, design, and strategy, while staying up-to-date with digital technology advancements.
- Implementation of effective benchmarks to measure the impact of social media campaigns.
- Comprehensive analysis, review, and reporting on the performance and impact of the brand social media channels.
- Act as the brand voice by interacting daily with the audience through moderating discussions, responding to messages and comments across all platforms and actively engaging with content posted by followers/customers/non-followers to elevate their experiences, generate community engagement and develop brand advocacy.
- Promptly handling customer care by coordinating with hotels to resolve any issues or complaints raised through social media channels.
- Track and analyse key social media metrics to measure community engagement.
- Ensuring that all social channels adhere to the brand’s guidelines and accurately represent the brand.
Additional Duties
- Providing day-to-day operational support.
- Assisting with the planning and organisation of influencers’ collaboration trips.
- Supporting the migration of the UGC platform and post-launch maintenance.
- Assisting with the development of training materials to support hotels.
- Providing support and guidance to hotels when required.
- Communicating and coordinating with internal departments as well as regional teams, creative agencies, partners and suppliers.
- Participating as an active member of the Marketing & Communications team and broader Business.
- Development department, sharing information and collaborating with colleagues in a respectful and professional manner, and contributing to a healthy and positive work environment.
- Additional responsibilities and tasks as required by the business.
Requirements of Corporate Community Manager
- Bachelor’s degree in Marketing or a related field is preferred.
- 2+ years of experience in community management, social media, or marketing.
Skills and Knowledge Desired
- Thorough knowledge of the most popular social media platforms (Instagram, Facebook, LinkedIn, X, TikTok and YouTube)
- Deep understanding and ability to interpret social media metrics and KPIs
- Strong photography and videography skills as well as knowledge of creative softwares such as Photoshop, Premiere Pro or Canva is an asset.
- Exceptional written communication skills and proficiency in adapting tone and style to engage and connect with online communities.
- Proficiency in problem-solving and analytical skills.
- Willingness to see the perspective of others and an inherent respect for divergent opinions.
- Strong interpersonal skills to work effectively with other departments, regions and business units and represent the Marketing and Communications department with tact and professionalism at all times.
- Strong attention to detail; must be accustomed to proofreading work carefully before submitting it.
- Ability to work independently as well as collaboratively within a team environment.
- Excellent organisational skills, with an ability to effectively set priorities and meet deadlines.
- Fluency in English. Knowledge of additional languages is a plus.
- Reliable, flexible and loyal team player.
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