Khaleej Times

https://www.khaleejtimes.com/

Advertising industry is seeking a talented Content Writer to join their team and help shape their brand narrative through compelling written materials. If you thrive in a dynamic environment and enjoy creating content that informs, inspires, and captivates audiences, this role offers an exciting opportunity for you to showcase your talent and make a meaningful impact.

Responsibilities of Content Writer

Collaborate with cross functional teams to develop content strategies and create compelling written materials, including articles, blog posts, social media posts, website copy, and marketing collateral.
Research industry trends, market insights, and audience preferences to inform content development and ensure relevance, accuracy, and credibility.
Write clear, concise, and engaging content that aligns with brand voice, messaging, and objectives, resonating with target audiences and driving engagement and conversion.
Develop creative concepts and story ideas that bring brand narratives to life, leveraging multimedia elements, visuals, and interactive features to enhance storytelling.
Optimize content for search engine visibility and user experience, incorporating relevant keywords, meta tags, and SEO best practices to increase organic traffic and improve ranking.
Collaborate with designers, illustrators, and multimedia producers to create visual assets and multimedia content that complement and enhance written materials.
Proofread, edit, and revise content to ensure accuracy, consistency, and adherence to brand guidelines, style standards, and editorial best practices.
Monitor content performance, analyze key metrics and KPIs, and derive insights to optimize content strategy.
Improve audience engagement and conversion rates.
Stay informed about emerging trends, technologies, and best practices in content marketing.
Continuously seeking opportunities to innovate and elevate content quality and effectiveness.

Requirements of Content Writer

Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
Relevant certifications or coursework in content marketing or writing are a plus.
Proven experience of 1-2 years as a content writer, copywriter, or content creator.

Skills and Knowledge Desired

Exceptional writing and editing skills, with a strong command of grammar, punctuation, and syntax.
Ability to adapt writing style and tone to target audience and channel.
Portfolio showcasing diverse writing samples across different formats and platforms, demonstrating creativity, storytelling ability, and strategic thinking.
Proficiency in content management systems (CMS), social media platforms, and digital marketing tools.
Strong research skills, with the ability to gather and synthesize information from multiple sources and distill complex concepts into clear, compelling narratives.
Attention to detail and commitment to quality and accuracy in all written materials, with the ability to meet tight deadlines and manage multiple projects simultaneously.
Creative thinking and problem solving abilities, with a passion for storytelling and a drive to inspire, inform, and engage audiences.