Content Strategy Lead Careem Dubai

Careem is looking for a talented and creative Content Strategy Lead to join their dynamic team in Dubai. The ideal candidate will have a proven track record of developing and executing content strategies that drive engagement, growth, and brand loyalty. This role involves close collaboration with cross-functional teams, including marketing, product, and design and UX research, to ensure content aligns with Careem’s business goals and resonates with our customers. This is a mid level full time role. For this position salary can range between 15000 to 25000 AED/month.

Duties of A Content Strategy Lead

Content Strategy development:

• Develop and execute a comprehensive content strategy that supports Careem’s business objectives and brand positioning.
• Develop and implement comprehensive frameworks and best practices for content creation, including style guides, workflows, and processes.
• Establish and communicate requirements for content creation, CMS, and governance to ensure content serves the brand and fulfils a defined purpose, vision, KPIs, or other key metric.
• Conduct thorough audience research to understand the needs, preferences, and behaviours of our customers.
• Identify key content themes and topics that align with industry trends and company goals.
• Have a strong grasp of English and adhere to our copy guidelines, and be able to call out instances where we have failed to do so (Arabic in addition is strongly desired).

Content Creation and Management:

• User writing and editing skills to write user interface text that facilitates user navigation, as well onboarding, promos, error messages, instructional materials, and other components of the end-to-end user experience.
• Ensure all content is optimised for SEO and follows best practices for digital content.

Performance Analysis and Optimisation:

• Monitor and analyse content performance using analytics tools to measure effectiveness and inform future content strategies.
• Continuously optimise content based on data-driven insights and feedback from stakeholders.
• Conduct A/B testing and other experiments to improve content engagement and conversion rates.

Collaboration:

• Collaborate with designers, researchers, legal, marketing, product managers, and engineers. Influence and adapt to stakeholders and their feedback.
• Participate in user research and use new insights to iterate on a copy that resonates with user needs and delivers delight.
• Facilitate brainstorming, stakeholder workshops, and other collaborative sessions with multidisciplinary teams and stakeholders.

Requirements For Content Strategy Lead

The eligibility requirements for role of a Content Strategy Lead are as under:

• Bachelor’s degree in Marketing, Communications, English or a related field.
• Minimum of 5 years of experience as a copywriter.
• Experienced in shaping content for multi-disciplinary projects.

Desired Skills

• Whilst strong speaking and writing skills in English are mandatory, Arabic is strongly desirable.
• ​​You should be comfortable with a working environment that gives you autonomy and responsibility from day one.
• A strong portfolio of user-focused product writing with writing samples and style guidelines.
• Ability to work methodically under pressure in a fast-paced environment, while maintaining high standards and meeting deadlines.
• Ability to provide and receive feedback, and support and sharpen the creative briefs by having the confidence to ask the right questions.

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