Job Detail
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Job ID 10962
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Career Level Senior
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Experience Fresh
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Gender Female|Male
Job Description
The Commercial Director is responsible for developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration of the hotel. The role ensures that commercial management strategies are set for all revenue streams and that all systems are used to their full potential to yield the highest possible amount of revenue from all available space, whether in Rooms, Meeting Space, outlets or other revenue departments. Driving overall FMS results gaining an Unfair share through a disciplined execution of commercial activities.
Responsibilities of Commercial Director
- Directly accountable for driving the Top line Budget and Forecast by implementing a commercial strategy and business.
- Plan through to execution using the Hilton Commercial Focus process and all available business tools and intelligence available.
- Deliver as a minimum the budgeted revenues across all revenue streams, To include but not limited.
- All Rooms, GC&E, F&B, Leisure and Spa with a control on cost of sale, route to market, channel shift and marketing / Ecommerce opportunities.
- Work with the GM, Finance and Operations Director to ensure profits are maximized in line with TGOP and EBITDA targets set.
- Ensure Business Review Guidelines (current to + 5 years) all Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
- Support various On Property, RDOS’s, and Area Marketing teams in coordinating hotel level marketing, sales and public relations activities.
- Liaise with regional support and brand teams to provide maximum benefit to hotel performance.
- Support the Cluster Revenue Managers/On Property Revenue Manager and RMCC to establish an optimal mix, review and validate forecasts, develop strategies for different demand periods, and review and approve retail and group pricing strategies.
- Develop and maintain strong relationships with all stakeholders, owners, hotel teams, Hilton matrix support teams to ensure commercial benefits of the hotel.
- Liaise with VP of Operations, presents commercial strategies to Regional Team and key stakeholders.
- Consistently conforms to Hilton brand standards and corporate identity.
- Utilizes all communication tools (under the guidance of regional marketing and BPS).
- Keeps in touch with Market trends and review/amend strategies accordingly in line with the evolving market conditions.
- Participate in the leadership activity of the Hotel and Region.
Requirements of Commercial Director
- Degree in business/finance or related field.
- Minimum of 3+ year’s hospitality/travel industry experience in a revenue generating or commercial services role.
- Minimum of 3+ years of experience presenting sales plans, presentations, etc. to senior level executives and constituent groups.
- 3+ experience working in a collaborative/matrixed environment.
- 3+ years working with departmental financial data to make strategic/tactical decisions.
- 3+ years of experience evaluating and identifying business opportunities for a business.
- 3+ years working in a multi-complex hotel/travel industry environment is a plus.
Skills and Knowledge Desired
- Fluent in English.
- Local language, strong attribute to have.
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