Channel & Trade Strategy Manager Talabat Dubai

Talabat is currently looking for a qualified and experienced candidate for job position of a Channel & Trade Strategy Manager. This job has recently been posted by company’s career page on 15 February 2024 and is now open for all aspring candidates.

Responsibilities of Channel & Trade Strategy Manager

• Work closely with Food & QC Growth Teams and the MarComm and CRM teams to develop a holistic customer centric marketing campaign plan by month, quarter and year.
• Ensure growth teams have forward-looking trade plans with a clear overarching platform strategy tying different vertical comms together.
• Work closely with the Director of Marketing, vertical managers, and regional planning on budgets and submit BE for the function.
• Constantly report on progress to the Director of Marketing to ensure we stay on track with budgets across verticals and functions.
• Design, develop, and maintain ongoing marketing performance metrics and reports to assist the Growth Managers and Director of Marketing drive critical business decisions from a marketing POV.
• Based on data-driven ROI assessment plan campaign and messaging tiering by channel to ensure the right campaigns reach the right people.
• Ensure commercial trade plans tie up into a holistic platform strategy that changes by quarter and seasonality.
• Create a feedback loop with growth managers to guide them towards effective trade planning that leads towards better ROI, less campaign clutter and targeted comms.
• Analyze marketing & sales data along with users’ feedback to decide on future marketing strategies.
• Ensure ecosystem initiatives are well represented in the channel planning mix and have the right segmented customer base.
• Provide inputs & expertise to the Director of Marketing to drive efficiency of different verticals.
• Work closely with the regional marketing team counterparts in PM and CRM.
• Ensure brand messaging is given visibility in monthly and quarterly channel planning to have clear overarching themes for the customer.
• Ensure a channel marketing mix that caters to all pillars of Talabat UAE’s commercial strategy.

Eligibility Requirements

The eligibility requirements for the role of a Channel & Trade Strategy Manager are as under:

• Minimum Bachelor’s degree in any discipline.
• Has experience of working in mid-large sized marketing & sales teams of at least 4 years.

Skills Desired

• Strong Project Management Skills, ensures follow up and timely escalation.
• Strong with Excel / Google Sheets / Powerpoint / Google Slides.
• Strong customer-centric market knowledge.
• Ability to tie up data points with customer behavior to paint a full picture which result in actionable marketing insights.
• Marketing Channel Knowledge (CRM, Digital, Offline, IPM) with expertise in one or more.
• Strong with data & analytics.
• English is a must.

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Vendor Supervisor Talabat Dubai