Job Description
A Brand Specialist at Saudi German Hospital will implement action plans to promote person centered care in his/ her area. The incumbent will follow all relevant unit policies, processes, standard operating procedures and instructions to carry out work in a controlled and consistent manner while delivering a quality service to customers and stakeholders.
Responsibilities of Brand Specialist
Policies, Systems & Procedures
- Assist in preparing and updating policies and procedures.
- Coordinate with and support IT in implementation of enhancements and improvements to systems and processes and resolution of system issues, if any.
- Adhere compliance with bylaws, rules, and regulations adopted by the Kingdom of Saudi Arabia and by SGH.
Brand Creation & Development
- Support the brand manager/supervisor in managing and enhancing SGH brand or reputation in the public’s eye while ensuring uniformity and brand consistency.
- Assess current brand management plans vis-a-vis SGH vision, mission and objectives, detect gap areas. Come up with an action plan that will help enhance and market SGH image.
- Collect data related to customer insight and experience. Assess the areas of unsatisfactory performance and draft an action plans accordingly in order to refine SGH Brand.
- Ensure brand communication for areas of responsibility are consistent with SGH brand positioning.
- Coordinate and manage content management and information sharing among SGH departments, divisions and external customers and divisions.
- Assist in the development and refinement of uniform graphic standards and visual brand strategies.
- Work closely with the Branding and Communications team to interpret the internal business needs to work on SGH brand that better feeds into SGH branding & communications strategy.
- Plan and execute all elements in advertising, media, promotions and owned/sponsored events from concept creation to execution. Ensure SGH brand is well recognizable and well-spread.
- Work on appointing and evaluating agencies, preparing briefs, developing media plans, reviewing output and evaluating agency performance.
- Assist in designing, planning and executing relevant sales promotion plans, campaigns and activities.
- Coordinate the efforts to develop long term and annual marketing strategies by conducting ongoing research and benchmark analysis. Ensure SGH is adopting the latest international trends in the branding/ marketing industry in order to support the transformation journey of SGH.
Safety, Quality & Environment
- Comply with all relevant health, patient safety and environmental management policies, procedures, patient and family right policies and controls to ensure a healthy and safe work environment.
- Provide person-centered care behavioral expectations in order to comply with SGH values.
- Abide by CARE communication and service standards when interacting with other staff members or with patients and families.
Reporting
- Contribute to the preparation of timely and accurate reports to meet Branding requirements, policies and standards.
- Responsible for confidentiality of information that they access to or came across during their employment at SGH.
General Responsibilities
- Maintain professional growth and development to keep abreast of the latest trend of work scope.
- Attend CARE training sessions and other trainings as required.
- Provide solutions to meet and exceed patient’s expectations.
Related Assignment
- Perform other related duties or assignments as directed by the brand manager/supervisor.
- Participate in hospital committee, task-force meetings and other meetings as required.
Education & Experience
Following are the requirements for the position of Brand Specialist at Saudi German Hospital:
- Bachelor’s degree.
- Minimum 2 years of experience in Healthcare industry.
- Should be able to converse in English and Arabic.
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