Brand Manager Confectionery Nestle Dubai

As the Brand Manager in Confectionery at Nestle in 3rd Floor, Dubai World Central HQ Building Near New Al Maktoum International Airport, Dubai, UAE, candidate will play a vital role in building strong brands that delight target consumers and generate strong business results linked to building brand equity and changing consumer behaviour. This is a Senior level full time job. And salary can range between 15000-30000 AED/month.

Responsibilities of Brand Manager

• Develop an in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations. Focus groups to facilitate decision-making by providing ongoing data and insights.
• Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
• Partner with media and communication agencies and work with their eBusiness teams to expand their brand presence and develop compelling content for digital marketing for specific projects.
• Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
• Support in PFME planning and tracking based on pre-defined budgets. With recommendations to optimize/revise to be submitted to the Marketing Manager/Senior Brand Manager.
• Drive I/R deployment for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with other teams.
• Own the packaging development process for cluster dedicated SKUs, following the packaging guidelines and coordinate the process within D2D.
• Collaborate with their Marketing Manager and/or the Senior Brand Manager to develop captivating annual ICP plans in line with brand and category strategy.
• Plan with Category Cluster Teams promotional activities in line with the overall strategy
• Conduct market visits along with the Commercial Development team to assess competitive landscape, promotional execution. Brand activation implementation & identify emerging opportunities and trends.
• Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans.

Requirements for Role of Brand Manager

• Bachelor’s degree in marketing, business, communications, or a related field.
• 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG with at least 3 years in Marketing.
• Solid experience in digital marketing.

Skills And Knowledge Desired

• Strong learning agility and project management experience with cross functional teams.
• Strong communication skills in English (Arabic is a plus).
• Strong analytical & conceptual ability.

Communication & Campaign Specialist Nestle Dubai

Tagged as: Brand Manager