Beauty & Wellbeing Digital Marketing Lead Unilever UAE

An exciting opportunity has been announced by Unilever for the job role of Beauty & Wellbeing Digital Marketing Lead in Dubai. The selected candidate will be responsible for developing and executing strategic digital marketing campaigns that drive brand awareness, engagement and sales for a leading beauty and wellbeing brand. If you are willing for this job role then apply as soon as possible.

Responsibilities of Digital Marketing Lead

• Digital Brand Planning: Partner with brands to translate global digital strategy and local brand plans into digital activation and always-on plans.
• Identify opportunities for digital to solve business challenges or fulfil the jobs to be done (JTBD) then pilot and scale these opportunities.
• Be the go-to-expert on data-driven marketing and advise brands on how to accelerate this as part of their plans.
• Define clear eco-systems with channel roles and holistic consumer journeys across Paid Owned and Earned
• Create a data framework for activations to monitor and evaluate digital campaign performance, including the creation of a test and learn agenda.
• Partner with DMC lead to ensure campaigns and always on plans are execute on time in full (OTIF).
• Capture learnings from activities and ensure these are scale across brand plans.
• Demonstrate digital thought leadership and creativity across channels, finding and executing opportunities while creating efficiencies.
• Elevate market learnings within Global brand and category digital communities to accelerate best practices across other markets.
• Consumer Experience:  Drive best in class consumer experiences across all digital touchpoints with the objective of strengthening.

Requirements for Role of Digital Marketing Lead

• A associate degree in marketing or design and/or digital media degree.
• Minimum of 4+ years in Digital Marketing.

Skills And Knowledge Desired

• Consumer-centric able to intuitively understand and relate to what consumers need, distil data to get to insights that resonate with consumers.
• Active listener considering the perspective of others, activating the right plan based on holistic understanding of the business challenge.
• Curious connector – ability to connect the dots across people, projects and partners, creating new opportunities for innovative collaboration that enables successful activation of digital brand strategies.
• Commercially minded – able to identify opportunities and deliver business results through digital.
• Confident but considerate – a strong, respected voice that leads by example and simplifies complexity.
• Lifelong learner keen to test, explore, experiment, iterate, fail and succeed.
• Resilient and influential thriving on challenge, bringing colleagues along on the journey.
• Strong communicator Superior verbal and written communications skills with extreme attention to detail.

Regional Digital Marketing Leader Al Futtaim Retail UAE