Associate Vice President MarTech and Digital Analytics RAKBANK Dubai

  • Full time
  • Dubai, UAE
  • Posted 4 weeks ago
  • 25000-40000 AED / Month

RAKBANK Dubai is presently hiring suitable candidate for the job role of Associate Vice President MarTech and Digital Analytics. This is full time role and it was announced by the bank on March 24, 2024. If you are willing for this role then submit your application now.

Responsibilities of Associate Vice President MarTech and Digital Analytics

  • Drive the bank’s digital marketing transformation by leveraging cutting-edge Marketing Technology and advanced Digital Analytics.
  • You will be instrumental in shaping our digital strategy, optimising customer experiences, and maximising business outcomes through data driven insights.
  • By actively leading and personally diving into the forefront of MarTech innovations and digital analytics.
  • Role is pivotal in collaborating closely with cross departments and external partners, demonstrating a hands on approach to drive the bank into a digitally empowered future.
  • Develop and execute a comprehensive digital strategy aligned with the bank’s objectives, leveraging MarTech and digital analytics to drive digital growth.
  • Play a key supporting role in the selection, implementation and optimisation of Marketing Technology solutions, ensuring alignment with the bank’s marketing goals.
  • Oversee the collection, analysis and interpretation of digital marketing data to derive actionable insights that inform marketing campaigns and web customer experiences.
  • Leverage tools like Google Analytics to analyse data, extract insights and drive data driven strategies for website and campaign performance optimisation, ultimately enhancing the bank’s digital effectiveness.

What You’ll Do More?

  • Create and maintain data dashboards and visualisations using tools like PowerBI and Looker Studio.
  • You will leverage these resources to extract insights, monitor performance, and drive data-driven strategies, ultimately enhancing the bank’s digital effectiveness.
  • Manage and optimise our MMP AppFlyer for app marketing.
  • This entails leveraging it to onboard new partners, extract valuable insights, create data driven dashboards, and enhance the bank’s digital effectiveness in the mobile app space.
  • Lead interaction with the SEO agency and manage interactions with agency and development teams.
  • Manage tag deployment and tracking through Google Tag Manager, ensuring the precise implementation of UTMs and campaign tracking codes for accurate data analysis and campaign optimisation.
  • ·Manage all analytics across all web channels including the measurement and analysis of website performance, identifying problem areas, and testing opportunities to improve the customer journey and optimisation.
  • Support stakeholders with informed decision making through insight and analysis, influencing and providing innovative ideas and recommendations.
  • Ensure a high standard of data integrity through accurate and relevant tagging and tracking.
  • Manage lead generation campaign activities throughout the full lifecycle from strategic planning and execution, to reporting on effectiveness.
  • Direct segmentation and develop targeted campaigns to address specific segments / sub segments.

Requirements of Associate Vice President MarTech and Digital Analytics

  • Bachelor’s degree in Marketing or related field; MBA preferred.
  • Minimum 10 years of progressive experience in digital marketing roles.
  • Experience with pixel implementation and familiarity with A/B testing methodologies. Familiarity with CMS analytics and hands-on experience in A/B testing using Optimizely is a plus.

Skills and Knowledge Desired

  • Strong analytical skills.
  • Excellent interpersonal skills necessary to accomplish goals through others, including employees, peers and other function / business areas of the company.
  • Ability to work effectively across stakeholders in functions and regions including building trusted partnerships and influencing senior stakeholders across the organisation.
  • Proven track record in SEO strategy development and implementation.
  • Prior exposure to financial or banking industries is a plus.
  • Strong analytical skills with proficiency in Google Analytics 4, Power BI and Google Data Studio.
  • In depth knowledge of app marketing measurement tools, specifically AppsFlyer.

Job Benefits

  • Pay for performance culture (Competitive and performance linked compensation).
  • Provision of medical care plan for your family and yourself.
  • Comprehensive life insurance plan.
  • Diverse workforce and inclusive culture.
  • Career development and growth opportunities by design.
  • Avenues to work with the best minds in the field.
  • Opportunities to bring your whole-self to the organisation and perform to your best.

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