Associate Vice President Campaign Management RAKBANK Dubai

Associate Vice President Campaign Management at RAKBANK UAE is responsible to develop and implement effective marketing campaigns to drive customer engagement and achieve business objectives. This is full time role and it was announced by the company on February 21, 2024.

Responsibilities of Associate Vice President Campaign Management

• To plan, execute and support customer lifecycle management activities for all card products.
• Predominantly focus on increasing customer engagement campaigns through activation, segmented and portfolio level campaigns.
• Ideate, plan and implement portfolio campaigns to achieve growth in key Portfolio metrics, such as increase in spends, monthly active rate.
• Design customer campaigns aimed at achieving top of wallet status for RAK cards.
• Develop campaign calendar to plan ahead for seasonality, and segmented campaigns throughout the year.
• Conduct regular competitor analysis, identify and implement new offers and services to drive business KPIs.
• Analyze portfolio performance to identify profitable products and segments.
• Identify growth segments and develop targeted offerings to increase level of engagement across all segments and products.
• Design campaigns and manage launch activities working closely with cross functional teams.
• Collaborate closely with creative teams to develop compelling campaign assets and messaging.
• Partner with marketing team to optimize the mix of communication channels (eg digital marketing, email marketing etc).
• Manage campaign timelines, budgets and resources to ensure on-time and within budget delivery.
• Set up review and performance monitoring framework before, during and after campaign period.
• Identify & evaluate marketing vendors/tools available for efficient campaign/offer management such as geo-location based offer alerts, opt-in campaigns etc.
• Implement A/B testing and other methodologies to optimize campaign elements such as creatives, messaging, targeting and channels.
• Execute the portfolio engagement plan, influence cross functional teams that s/he works with and ensure timely launch of all initiatives.
• Oversee training of telemarketing team, development of processes and scripts to drive efficiency of the campaigns.
• Continuously identify new opportunities for innovation and differentiation within credit card portfolio campaigns.

Requirements of Associate Vice President Campaign Management

• Bachelors degree in Business Administration, Communications, Political Science or Public Relations.
• 3-4 years’ experience of Campaign Management experience in UAE.

Skills and Knowledge Desired

• Understanding of Credit Cards and in depth knowledge and experience of customer segmentation, Marketing campaign planning, execution and performance measurement preferably in Credit Cards.
• High proficiency in data, analytical skills.
• Good with PowerPoint, advanced excel and MS office.
• A self starter with proven experience in launching successful marketing campaigns, ability to multi task and drive optimal performance.
• Ability to lead and work with cross functional teams to drive timely execution and multi task to deliver on time sensitive initiatives.
• Eye for data insights and ability to deep dive and identify opportunities for incremental growth.

Job Benefits

• Pay for performance culture (Competitive and performance linked compensation).
• Provision of medical care plan for your family and you.
• Comprehensive Life insurance plan.
• Diverse workforce and inclusive culture.
• Career development and growth opportunities by design.
• Work with the best minds in the field.
• Get opportunities to bring your whole self to the organization and perform to your best.

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Tagged as: Vice President