Assistant Manager Social Media Jumeirah Group & Corporate

An opportunity has arisen for an Assistant Manager – Social Manager to join Jumeirah Group & Corporate. The job holder will be responsible for developing and implementing social media strategies across various platforms to promote the hotel’s brand, engage with guests, and enhance the hotel’s online presence and reputation.

Responsibilities of Assistant Manager

• Execute the tactical elements of the social media strategy- social/ content calendar creation, writing captions, ensure brand consistency, community management.
• Oversee the growth of online communities for Jumeirah Group hotels, restaurants and wellness.
• Ensure consistent community engagement on Jumeirah Group social media channels.
• Proactively develop and manage social media campaigns- both standalone and integrated campaigns.
• Be a brand guardian, setting guidelines, ensuring the content’s tone of voice for each Jumeirah brand is correct.
• Manage the day-to-day relationship with social media agencies where relevant.
• Produce comprehensive analysis of Jumeirah Groups brands social media performance.
• Researching and advising on the most relevant social media channels for Jumeirah Group to be present on.
• Align with Marketing team to ensure paid campaigns and messaging are consistent with organic posts.
• Align with PR teams to ensure social media strategy aligns with wider PR and Communications strategy.

Requirements of Assistant Manager

• Bachelor’s degree in public relations, Marketing or similar.
• Minimum of 5 years of experience in a similar role managing multiple social media channels and campaigns.

Skills and Knowledge Desired

• Exposure to luxury brands either as an employee or consultant .
• Prior in-house would be desirable, but agency experience is also beneficial.
• Expertise in use of social media analytics tools to track performance, measure KPIs, and provide insights for continuous improvement.
• Experience of planning, executing, and optimizing social media campaigns to drive brand awareness, engagement, and conversions.
• In-depth knowledge of the latest features, algorithms, and best practices on major social media.

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