Assistant Manager PR & Communications Jumeirah Zabeel Saray

Jumeirah Zabeel Saray is looking to hire suitably skilled and devoted candidate for role of Assistant Manager PR & Communications. The job holder will supports public relations and communication strategies, manages media relations, and helps in brand promotion and messaging. This vacancy was announced by the hotel on 16 January 2024. Candidates desirous for this role should submit their resume to begin with the application process.

Responsibilities of Assistant Manager PR & Communications

• Responsible for Media relations with key media and social media influencers to effectively position the resort.
• Responsible for managing and implementing F&B, Rooms and Lifestyle marketing campaigns and projects both online and offline at hotel level.
• Actively monitor, guide and implement Jumeirah’s brand standards ensuring full compliance with the Jumeirah brand VSG, LSG and PSG.
• Provide support to the Marketing & Communications Director on the day-to-day operations and in driving different marketing activities to maximize stakeholders’ satisfactions.
• To be responsible for visiting media as well as contractors and ensure their visits run according to agreed schedules, mainly for all Arabic media.
• To organize and conduct photo and film shoots.
• To liaise closely with the DOMC and DOSM and ensure excellent communications are maintained.
• Management of Jumeirah Brand press office with a focus on UAE and GCC as well as providing support to international agencies with regards to information and image requests.
• Receiving, evaluating and responding to information, visit, partnership and other requests from the media.
• Supporting the Senior PR Executive, in developing and managing an Influencer program for the markets, building and leveraging relationships to create advocacy and third-party content.
• Implementation of social media strategy and effective management of all social media channels through social calendar.
• Monitoring of channels and responding to direct messages and queries.
• Thorough analysis of reports and continuous optimisation.
• Provide full support to the Marketing & Communications Director on daily basis in all marketing activities for hotel campaigns and projects.
• Complete assigned tasks within the pre-determined deadlines.
• Support the Marketing & Communications Director in managing quotes and coordinating approvals with various suppliers.
• Liaising with Supply & Chain Logistics for quotations.
• Execute and periodically adjust the marketing plans.
• Ensure the CRM system is always up to date with all marketing campaigns and projects.

What Will be Your General Tasks?

• Assist the Marketing & Communications Director in preparing marketing activity plans as well as fully integrated marketing campaigns for all segments with relevant buy in from all stakeholders.
• Ensure the website is fully updated, in line with the standards established for website content.
• Manage relationships with different types of agencies and suppliers making sure those partners fully understand and maximise the value of the hotel.
• Ensure that Public Relations and Communications teams are involved in marketing campaigns, where applicable, to maximise audience reach.
• Improve ROI for all Rooms, Restaurants & Lifestyle as well as establish campaigns KPIs for success.
• Track productivity of each marketing activity planned and executed by the individual using the CRM system.
• Ensure that all collaterals and marketing materials adhere to the Jumeirah brand standards.
• Provide the required marketing support to the different departments within the Sales team including Corporate, GCC, Leisure and Groups Sales in addition to the PR team.
• Execute projects related to photography and arrange photo shoots in adherence to brand Photography Style Guidelines.
• Implement and manage the process of Marketing Services Request Forms as per the departmental standard and process these requests to get back to the stakeholders as per agreed timelines.
• Coordinate and drive proactive social media updates.
• Ensure the brand promise of STAY DIFFERENT™ comes across in all marketing projects and Ongoing competitor reviews and checks to identify special offers and activities done by the hotels in the competitive set.
• Adhere to the procurement process in the standard set out by the department and manage marketing investment based on budget and forecasts and with help and support from the Marketing & Communications Director.

Requirements of Assistant Manager PR & Communications

• Bachelor’s Degree in Marketing, Public Relations or equivalent from an accredited and renowned University.
• 2 -5 years’ experience in Communications and PR preferably within the international luxury hospitality industry.
• Experience working in a multi-cultural environment.

Skills & Knowledge Desired

• Strong media contacts within top tier luxury, lifestyle, fashion and business press.
• Chartered Institute of Marketing qualification is desirable.
• Any second language form the following ones (German, Russian or Arabic) beside English will be an advantage.
• Understanding loyalty and customer relationship management.
• Market research capabilities for competitor reviews.
• Good time management and prioritising capabilities.
• Ability to work under pressure and tight deadlines.
• Project management skills.
• Arabic language

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