Marketing Communications Manager APCO Worldwide UAE

APCO Worldwide is currently looking for Marketing Communications Manager to support APCO’s MENA operations. The role can be based in either Dubai or Riyadh. The task of Marketing Communication Manager at APCO Worldwide is to manage the APCO brand on a regional level in alignment with their Global Marketing Strategy and objectives. Job ID for this vacancy is 674.

Duties of Marketing Communications Manager

• Strategy and Planning: Develop and implement APCO’s strategy to elevate brand visibility that aligns with APCO’s strategic priorities and three-year plan.
• Set up the yearly strategic plan and budgets of the APCO brand in coordination with the regional and global management teams.
• Create door-openers and go-to-market strategies that highlight new agency innovations.
• Work with the global marketing team to coordinate and align on internal and external campaigns.
• Identify opportunities by conducting market, trend, and competition analyses.
• Map and use marketing KPIs to set realistic targets for the team, APCO’s brand, and activities and suggest optimizations on actions and tools.
• Monitor and follow up expenses and ensure that they are respecting set budgets.
• Marketing Events, Management & Communications: Plan and manage marketing events such as roundtables, roadshows, high-level meetings, and various regional events.
• Translate their purpose, values and wider priorities into inspiring internal and external communications campaigns and materials that educate and engage wider audiences.
• Support business development to drive the development of content and collateral including case studies for the region, bid material and associated tools.
• Equip Client and leaders in the MENA region with talking points on new client success stories and agency innovations.
• Work collaboratively with the Support Services team to drive planning and project management of events.
• Lead relationships with agencies, awards, media, universities and other third parties, championing consistency and proper implementation of the APCO brand.
• Day to Day Operations: Day-to-day project cost management and administration.
• Content development for communication across different markets.
• Coordinate with the marketing team for APCO’s branding initiatives.Develop thought leadership content—long-form, short-form and real-time.
• Promote marketing activity on social media that align with the company’s overall strategy.

Eligibility Requirements

The eligibility requirements for role of Marketing Communications Manager are as under:

• Bachelor’s or master’s degree in marketing, Communications or equivalent.
• Minimum of 5 years relevant experience.
• Proficiency in Microsoft Office including Word, Excel, Outlook and PowerPoint.

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