The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Mall of the Emirates and outlets as the market leader ensuring compliance with the brand Kempinski. There is no nationality and gender restriction for this job, all nationality and both males and females can apply for this job.

Responsibilities of Director of Marketing

Strategy & Budget

• Develop and agree on the hotel marketing plan with the Director of Sales & Marketing.
• Pro-actively promote rooms, food and beverage outlets, conferences and events, or any other activity with the potential to drive revenue.
• Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities.
• Conduct competition analysis on a regular basis and review the positioning of key revenue-driving areas.
• Understand market trends and target customers in order to develop appropriate campaigns and maximize revenues.
• Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand).
• Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Forecast ROI for each activity, track results (ROI) of all marketing initiatives, including online, direct mail, and print advertising and review spend where relevant.
• Content Management.
• Responsible for overseeing the development of content for both offline and online activities.
• Regularly review hotel information on the intranet, kempinski.com, GHA, and other third-party websites to ensure it is up-to-date and relevant..
• Develop an annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
• Plan and supervise photo shoots developing shot list while keeping the goals of the property and brand image in mind.
• Develop videography supported by the Director of Sales & Marketing, creative agency, and Kempinski corporate team.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights
• Maintain all collateral, advertisements, open files, and other relevant assets as “owned” by the property.

Collateral and advertising

• Oversee the creation and production of collateral both online and offline as per the brand guidelines.
• Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
• Develop the communication plan and content for the monthly KENT newsletter.
• Provide content regularly for the Corporate Kempinski Newsletter.
• Create, coordinate, and maintain giveaways and collateral.
• Implement and multi-channel advertising plan in feeder markets, review ROI, and adapt campaigns as needed.

Brand guardian

• In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand.
• Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines.
• Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
• Communication and reporting.
• Lead the monthly marketing meeting to discuss future campaigns to drive performance.
• Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance, etc.
• Communicate and coordinate with external partners including but not limited to the Kempinski corporate office,  Kempinski regional office, marketing agencies, public relations agencies, tourism boards etc.
• Contribute to my.kempinski to share marketing best practices.
• Support corporate and regional initiatives as per deadlines.
• Prepare monthly reports for GM, Regional Office, and owning company as prescribed.
• Maintain and develop a guest database for mailings.
• Ensure complete knowledge of all hotel activities, promotions, new colleagues etc.
• Self Development.

Participate in Kempinski marketing training programs

• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business-related industries.
• Keep updated with the latest developments in the hotel including all activities, promotions, and rates of the hotel.

Requirements of Director of Marketing

• Bachelor’s degree in Marketing, Business, or related major.
• 6-8 years experience in the hotel marketing department.
• Experience in developing and running Marketing campaigns and their analysis.
• Experience in contract negotiations.

Skills and Knowledge Desired

• Copywriting skills.
• Proven project management skills.
• Excellent skills in Microsoft Office.
• Creative programs such as photo-shop, indesign etc is a plus.
• English – excellent oral and written skills.

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