Digital & PR Marketing Executive Al Futtaim Retail UAE

Job Detail

Job ID 8126
Career Level Executive
Experience Fresh
Gender Female|Male

Job Description

The Digital & PR Marketing Executive at Al Futtaim Group will work under the supervision of the Senior Marketing Manager of fashion and will manage the full marketing strategy and its execution of your designated brands across the GCC.

Duties of Digital & PR Marketing Executive

Marketing Strategy

Define the marketing strategy and activation plan for your brands across each region.
Understand brand guidelines and objectives to drive in the GCC market.
Liaise and work with your brand’s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution.
Define all campaign objectives, assess results, and share findings and feedback to internal team and brand HQs.
Manage creative briefs, development, and execution of all your brand activations with partner agencies in collaboration with brand HQs.
Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time.
Coordinate with key stakeholders promotional calendar including our Al Futtaim Blue Rewards offers.
Build and manage your brand’s budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets.
Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives.
Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results.
Manage all purchase orders for all our activities and update budget tracker aaccordingly.

Digital

Define and drive paid and earned digital strategy working closely with your brand’s HQ team, performance marketing team, and local agencies.
Develop regional digital campaigns including content strategy, its conceptualization, coordination with agencies, shoot production, and content delivery.
In line with brand guidelines, localise campaigns and communication to connect with GCC demographic.
Share detailed and well-organized briefs with agencies and brand HQs for an efficient flow of work and communication.
Work closely with e-commerce team to drive brand awareness and traffic to websites.
Ensure digital budget is outlined and well managed for each campaign
Share campaign results and digital. performance based on pre-set objectives internally and with brand HQ teams regularly.

PR and Events

Assist agencies with all PR management, borrowings for influencer campaigns, and gifting creations.
Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store.
Manage all brand events with agencies supporting the every step of the event development process and execution in a timely and organized manner.
Share recaps internally and with brand HQs following each event to showcase an overview of the event and its digital impact.

Eligibility Requirements

The eligibility requirements for role of a Digital & PR Marketing Executive are as under:

University Degree/ Masters preferred.
Must have a minimum of 4-5 years of experience in digital marketing & PR marketing.
Management and people development experience.
Data and Analytics experience and knowledge of how to determine trends from Data.
SAP or similar experience.

Skills Desired

Digital & PR experience a must.
Be flexible, collaborative, and organized.
Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations.
Demonstrate creativity and outside the box thinking.
Have a great knowledge of the market and competitive landscape to influence.
Be proactive, efficient and know how to multi-task.
Be solution oriented.
Strong oral & communication skills in English.
Arabic is a plus.
High level of MS Office.
Excellent data and trend analysis skills.