The Executive Loyalty Operations at DMCC will play a crucial role in driving customer engagement and program participation through the implementation of strategic marketing initiatives. Working closely with cross-functional and Marketing stakeholders, the candidate will contribute to the development and execution of campaigns, both digital and offline, to enhance the overall success of the loyalty program. Responsibilities will include monitoring campaign performance, analyzing customer data and continuously identifying opportunities for improvement.

Responsibilities of Loyalty Program Operations Executive

• Prepare and execute loyalty initiatives to drive business objectives and align with stakeholders accordingly.
• Develop and implement marketing initiatives to drive customer engagement and program participation.
• Collaborate with the Marketing team to create and execute marketing campaigns, both digital and offline.
• Monitor and report on marketing campaign performance and provides insights to improve future efforts.
• Works closely with the cross-functional to ensure a seamless customer experience.
• Continuously evaluates and improve marketing tactics to enhance program performance.
• Supports the development and management of the program’s social media presence in cooperation with the Marketing team.
• Analyze and interpret customer data to identify key drivers for optimization and improved program outcomes.
• Use data insights to inform decision-making and tailor marketing strategies to target audience preferences.
• Monitor budgets for marketing activities related to the loyalty program, ensuring effective allocation of resources.
• Identify and implement innovations that help drive efficiencies, reduction in the cost of acquisitions and better customer experience.
• Continuously identify program improvement opportunities, develop and implement necessary solutions in coordination with relevant stakeholders.

Requirements for Role of Loyalty Program Operations Executive

• Degree in Business, Marketing, or in a related field.
• 5 years’ experience in Loyalty Management, CRM and/or executing Marketing Campaigns.
• Proven experience of planning and coordination of Loyalty Campaigns.
• Experience in products and processes of loyalty management and executing digital loyalty campaigns.

Skills And Knowledge Desired

• Strong analytical skills and ability to collate and synthesize diverse data insights.
• Effective writing skills to convey the value of the loyalty program.
• Ability to generate creative ideas for loyalty campaign initiatives.
• Work collaboratively with a cross-functional team to monitor and enhance the program.
• Excellent communication skills in English- high level of both spoken and written English skills is necessary, Arabic is a plus.
• Adapt to changes in campaign strategies, market trends and/or customer preferences.
• Listen actively to customer feedback and incorporate insights into marketing strategies.
• Strong Organizational skills, with the ability to multi-task on several priorities simultaneously.

Oracle Fusion HCM Techno Functional Consultant DMCC UAE