CAFU
CAFU is currently seeking a detail-oriented, qualified and experienced CRM Ops Specialist. This job has recently been posted by company’s career page on 8 March 2024 and is now open for all aspiring candidates. This is an amazing job opportunity for all desirous candidates who fulfill the eligibility requirements.
Duties of CRM Ops Specialist
- Responsible for CRM marketing, including end to end execution across channels, segmentation, testing, and continually evaluating these for improvements.
- Setting up triggers & creating journeys for several user lifecycles. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Support in the deployment of any comms related to direct communications with the customer.
- Collaborate with Product, Tech, Brand, Agency & with other stakeholders on a day-to-day basis.
- Customize & pull engagement or marketing reports and analyse campaign performance.
- Create recommendations to improve campaigns continuously.
- Effectively utilizing CRM Channels to get maximum conversions.
- Manage marketing automation efforts, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, & campaign ROI.
Eligibility Criteria
The eligibility requirements for role of a CRM Ops Specialist are as under:
- Bachelor’s degree in business administration, marketing, or a related field.
- 3-5 years of experience in CRM Automation & deployment.
- Proven years of marketing automation experience.
- Data migration experience.
Skills & Knowledge Desired
- Expertise in A/B and other testing methods.
- Expert knowledge of segmentation concepts and best practices.
- Must be highly organized and self-motivated with a sense of urgency.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Marketing automation including email marketing, push notifications and In-App Notifications and SMS experience is necessary.
- Understanding of lifecycle management.
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Excellent attention to detail.