Khaleej Times
Consumer Goods industry is seeking a talented and creative Digital Marketing Specialist to join their team. If you are passionate about digital marketing, have a proven track record of driving results, and thrive in a fast paced environment, they encourage you to apply.
Responsibilities of Digital Marketing Specialist
- Develop and execute digital marketing campaigns across various platforms, including but not limited to social media, email, search engines, and display advertising.
- Create engaging and compelling content for digital channels, including social media posts, blog articles, email newsletters, and website copy.
- Monitor and analyze the performance of digital marketing campaigns, using metrics such as website traffic, click through rates, conversion rates.
- Conduct keyword research and optimize content for search engine visibility (SEO) to improve organic search rankings and drive traffic to their website.
- Manage social media accounts, including content creation, community engagement, and audience growth strategies to increase brand awareness and drive engagement.
- Collaborate with internal teams and external partners to develop integrated marketing campaigns that align with business objectives and target audience needs.
- Stay informed about industry trends, best practices, and emerging technologies in digital marketing, applying insights to improve campaign strategies and tactics.
- Utilize marketing automation tools and CRM systems to segment audiences, personalize messaging, and track customer interactions throughout the marketing funnel.
- Prepare reports and presentations summarizing key performance indicators, campaign results, and actionable insights for stakeholders.
Requirements of Digital Marketing Specialist
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience of 1-2 years working in digital marketing roles, with a focus on executing and optimizing digital campaigns.
Skills and Knowledge Desired
- Demonstrated proficiency in digital marketing channels and tools, including social media platforms (Facebook, Instagram, Twitter, LinkedIn), email marketing software (Mailchimp, HubSpot), Google
- Analytics, and SEO tools (Moz, SEMrush).
- Strong analytical skills and the ability to interpret data, draw actionable insights, and make data driven decisions to improve campaign performance.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and content for diverse audiences.
- Creative thinking and problem solving abilities, with a passion for innovation and continuous improvement in digital marketing strategies and tactics.
- Ability to work collaboratively in a cross functional team environment and effectively manage multiple projects with competing priorities and deadlines.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Opportunities for professional development and career growth in a dynamic and supportive work environment.
- Access to cutting edge digital marketing tools, resources, and training programs.
- Vibrant company culture with opportunities for team building activities, social events, and networking opportunities.
Digital Marketing Specialist Required in Dubai