Job Detail
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Job ID 3840
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Experience 5-9 Years
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Gender Male Female
Job Description
Flydubai is actively accepting applications from suitably qualified candidate for role of a Manager Advertising. The incumbent will be responsible to lead the initiation and management of all Business-to-Consumer (B2C) advertising campaigns (ATL, BTL, TTL) and promote the flydubai network and product to achieve the set targets while playing a pivotal role in elevating flydubai’s advertising and marketing strategies.
Responsibilities of Manager Advertising
- Collaborates with Executive Management to align advertising strategies with the airline objectives and targets.
- Oversees the end-to-end execution of advertising campaigns across various channels, including digital, social media, email marketing, outdoor, radio, sponsorships and others.
- Collaborates with the Public Relations, social media, product and eCommerce teams, and other internal stakeholders to ensure effective cross-functional collaboration and a cohesive brand narrative across all touchpoints.
- Builds and maintains relationships with external partners including tourism boards, airports, agencies, and media outlets to ensure a seamless delivery of campaigns and sustained optimization.
- Supports and manages the requirements of commercial teams across the flydubai network to achieve their objectives.
- Develops strategies on comprehensive advertising and marketing in line with commercial objectives, budgets and timelines.
- Oversees the end-to-end execution of advertising campaigns across various channels, including digital, social media, email marketing, outdoor, radio, sponsorships and others.
- Monitors budget requirements for campaigns for the annual budget submission, while optimizing spend to achieve maximum ROI and provides regular financial reports and analysis to demonstrate the effectiveness of the advertising efforts.
- Leads and mentors a team of advertising professionals and allocates resources effectively to manage workloads. Ensure the successful execution of campaigns.
What You Will Do More
- Collaborates with the creative team to develop compelling and on-brand advertising content. Reviews and approves creative materials to ensure quality standards and campaign objectives are met. To ensure consistent messaging and brand representation across all platforms.
- Utilizes analytics tools to track campaign performance and derive actionable insights. Prepares and presents regular reports to Senior Management, highlighting key metrics and recommending optimizations.
- Monitors and optimizes campaigns in real-time, adjusting strategies based on performance data in addition to conducting A/B testing where required and implementing best practices to continually improve campaign effectiveness.
- Ensures all advertising and marketing activities comply with relevant regulations and legal standards through close collaboration with the legal and compliance teams ensuring to mitigate risks.
- Stays abreast of industry trends and innovations, incorporating new ideas into advertising strategies in addition to proactively identifying growth opportunities and improvement.
Eligibility Requirements
Eligibility requirements for role of Manager Advertising are as under:
- Bachelor’s Degree (or equivalent).
- Preferred No. of Years (with Relevant Degree) – 6.
- Proven experience and track record of leading and delivering advertising campaigns across multiple channels.
- Experience in managing large scale budgets and projects.
- Experience in working with or managing creative teams and agencies, media buying agencies and other external vendors.
Skills And Knowledge Desired
- Bilingual English/Arabic.
- Customer Focus.
- Team work.
- Effective Communication.
- Personal Accountability & Commitment to achieve.
- Resilience and Flexibility (Can do attitude).
- Inspiring & Developing Others.
- Decision Making.
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