The Business Development Officer at the Continuing & Executive Education Centre Sorbonne University is responsible for promoting and selling continuing and executive education programs and courses offered by the center to prospective clients, including individuals and corporate entities. The Sales Officer plays a crucial role in achieving revenue targets and expanding the institution’s presence in the executive education market.

Responsibilities of Business Development Officer

• Gather all information related to the CEEC programs, according to the recommendation of the Head of Centre.
• Work with Corporate Communications office in order to market the Programs offered at SUAD based on those recommendations.
• Identify and engage with potential clients, including corporate organizations, senior executives, and individual professionals.
• Utilize various sales techniques, including cold calling, networking, and referrals, to generate leads and secure new business opportunities.
• Organize Master Classes, and visits for the recruitment of professionals interested in the CEEC programs.
• Understand the needs and requirements of prospective clients and provide tailored solutions based on the institution’s continuing and executive education offerings.
• Conduct consultations and presentations to articulate the benefits and value propositions of the programs to potential clients.
• Build and maintain strong relationships with existing clients to foster repeat business and encourage word of mouth referrals.
• Handle client inquiries and concerns promptly and professionally, ensuring a high level of customer satisfaction.
• Handle logistics related to CEEC events internally and externally.
• Collaborate with the marketing team to develop promotional materials, and advertising campaigns to support sales efforts effectively.
• Work closely with the program coordinators and faculty to understand course content and stay updated.
• Keep detailed records of sales activities, leads, and client interactions in the CRM system.
• Prepare regular sales reports, track performance metrics, and provide insights to the Centre Head for decision making.
• Stay informed about industry trends, executive education market demands, and competitor offerings.
• Participate at national exhibitions and conferences to recruit more students when required.
• Conduct market research to identify new target segments and develop innovative sales approaches.
• Follow and contribute to department policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner.
• Perform other related duties or assignments as directed by the Line Managers.

Job Requirements

The requirements for the job role of Business Development Officer are as under:

• Bachelor’s degree.
• Minimum 4 year experience in similar role.
• Proven experience in sales and business development, preferably in the education or training industry in the UAE.

Skills & Knowledge Desired

• Strong communication and presentation skills, with the ability to engage with senior level executives.
• Results driven and motivated to meet and exceed sales targets.
• Excellent negotiation and closing skills.
• Proficiency in using CRM software and other sales tools.
• Ability to work independently and as part of a team.
• Willingness to travel for client meetings and events as required.
• Languages: Arabic and English are mandatory. French is a plus.

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