Job Detail
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Job ID 34489
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Career Level Senior
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Experience 5-9 Years
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Gender Male Female
Job Description
Job Purpose: Route Development Manager is responsible for New Route Development for Air Arabia Hubs; Network expansion; Building New Route business plans; Evaluation of Route PNL and Station Set up.
Key Result Responsibilities
- Constantly reviews and identifies new route opportunities for all Hubs to support objectives of growth, expansion, and incremental revenue.
- Conducts research, competitor analysis and liaises with internal stakeholders like Sales, Finance etc and external stakeholders like Airport & Tourism Boards etc requesting for relevant data to prepare and support business cases.
- Evaluates projected PNL over 1-to-3-year horizon for new routes and makes recommendations to Management for selection/deselection, frequency, yield etc and overall business plan.
- Developing relationship with tourism boards and other governmental bodies to support route development initiative
- Introducing potential GSAs, OTAs and negotiates with Airport’s on parking / landing & marketing incentives for new route development .
- Liaises with concerned departments / stakeholders to plan the launch of route. This includes network team for Airport Authority/ CAA approvals and slots, marketing team for launch campaigns, Operations, Finance etc.
- Works closely with Commercial team over one year from route launch to ensure business case targets are delivered. This includes monitoring POS Country contributions / route yield & load factor are as per business plan, investigate reasons for changes and disseminates information to all stakeholders making recommendations.
- Recommends and implements various strategies in accordance with company plans to develop the traffic for underperforming routes as required.
- Provide market data as well as competitive insights on market portfolio when required.
- Performs other ad-hoc duties as required.
- Key Result Responsibilities – Continued
Qualifications (Academic, training, languages)
- Bachelor’s Degree in management, Commerce, Sales, Marketing or equivalent.
- Additional qualification in Aviation/IATA/Tourism is a plus.
- Proficient in computer applications and usage of Microsoft word, Excel, Power Point.
- Fluent in English Language (Arabic where necessary).
- Valid driving license in the country of employment is preferred.
- Work Experience
- 7+ years of experience in airline industry out of which minimum 2 years handling a similar role; experience with low-cost airline is an advantage.
- Possesses a track record of increasing and sustaining sales growth and profitability.
- Proven skills in researching, analyzing data, identifying pitfalls and recommending cost-effective solutions.
- Established rapport with clients and government authorities, etc.
- Cost-oriented, possesses effective persuasive sales and marketing skills and techniques.
- Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
- Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.
- Capable of understanding market needs, trends, and planning accordingly.
- Customer oriented performer with excellent customer relationship skills.
- Attention to both results and details.
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