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Brand Manager Coffee Nestlé Dubai

  • Full time
  • Dubai, United Arab Emirates, 3rd Floor, Dubai World Central HQ Building Near New Al Maktoum International Airport, Dubai, AE View on Map
  • @Nestle posted 3 months ago
  • Posted : January 25, 2025 -Accepting applications
  • Salary: د.إ15,000.0 - د.إ30,000.0 / Monthly
  • View(s) 153

Job Detail

  • Job ID 33406
  • Career Level  Senior
  • Experience  4 Years
  • Gender  Male Female 

Job Description

Brand Manager Coffee at Nestlé will play a vital role in building strong brands that delight target consumers and generate strong business results linked to building brand equity and changing consumer behaviour. This is a Senior level full time role. For this position salary ranges from 15000-30000 AED, which may be slightly negotiable during the interview process.

Responsibilities of Brand Manager

  • Develop an in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.
  • Bring strong digital knowhow to the communication development & media planning process by staying up to date with trends and relevant emerging platforms.
  • Partner with media and communication agencies & work with e Business teams to expand brand presence and develop.
  • Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
  • Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to Cluster Marketing Manager/Cluster SBM.
  • Drive I/R deployment in the cluster for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with the cluster/country CDTs.
  • Own packaging development process for cluster dedicated SKUs following the packaging guidelines and coordinate the process within D2D.
  • Collaborate with Cluster Marketing Manager and/or Cluster SBM to develop captivating Annual ICP plans in line with brand/category strategy
  • Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.
  • Conduct market visits along with CDT to assess competitive landscape, promotional execution, brand activation implementation.
  • Identify emerging opportunities and trends in the Cluster.
  • Actively participate in the monthly review with regional team and clusters for inspiration, learnings and action plans

Requirements for Role of Brand Manager

  • Bachelor’s degree in marketing, business administration, communications, or a related field.
  • 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG with at least 4 years in Marketing.
  • Solid experience in digital marketing.

Skills And Knowledge Desired

  • Strong strategic mindset.
  • Strong learning agility and project management experience with cross functional teams.
  • Strong communication skills in English (Arabic is a plus).
  • Strong analytical & conceptual ability.

Internal Communications Manager Nestle Dubai

Required skills

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