Job Detail
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Job ID 33364
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Career Level Senior
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Experience 2 Years
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Gender Male Female
Job Description
Integrated Marketing Communications Manager at GMG plays a dual role in client servicing and managing relationships with brand principals. Candidate will act as a key liaison between GMG’s clients, internal teams, and principal stakeholders, ensuring seamless alignment in strategy, execution, and brand stewardship. This role demands a balance of strategic thinking, operational efficiency, and a deep understanding of brand and client relationship management. This is a Senior level full time job. And salary can range between 10000-25000 AED/month.
Responsibilities of Integrated Marketing Communications Manager
- Client Servicing:
- Serve as the main point of contact for clients, ensuring their needs and objectives are met with excellence.
- Lead the development and execution of integrated marketing campaigns that deliver measurable business results.
- Collaborate with internal teams to ensure timely delivery of campaign elements, including creative, media, and strategy.
- Provide regular updates, reports, and insights to clients, maintaining transparency and building trust.
- Facilitate workshops and brainstorming sessions to align client teams on key initiatives.
- Brand Principal Management:
- Build and maintain strong relationships with brand principals, acting as a brand ambassador for GMG.
- Collaborate with principals to align marketing strategies and campaigns with their global guidelines and objectives.
- Provide strategic recommendations to localize global campaigns while maintaining brand integrity.
- Coordinate approvals for creative assets, budgets, and campaigns with brand principals.
- Monitor and report on the performance of brand initiatives, sharing insights with principals to refine future strategies.
- Strategic Planning & Execution:
- Develop integrated marketing communication plans that align with client goals and brand principal guidelines.
- Ensure consistent messaging and brand positioning across all communication channels.
- Drive cross-functional collaboration between creative, media, and strategy teams to deliver cohesive campaigns.
- Manage budgets, timelines, and resources to optimize campaign execution.
- Performance Tracking & Reporting:
- Define KPIs and track the effectiveness of campaigns, sharing detailed performance reports with clients and principals.
- Use data and insights to recommend optimizations for future initiatives.
- Stay updated on industry trends, competitive activities, and market shifts to inform strategic decisions.
People Management
- The incumbent is responsible for setting clear objectives and performance targets in collaboration with team members, ensuring alignment with overall organizational goals.
- This role involves actively mentoring, guiding, and providing direction to the team to cultivate skill development, operational efficiency, and continuous improvement.
- The incumbent applies structured performance management practices to monitor progress, troubleshoot issues, and drive the team towards achieving periodic KPIs.
- Through strategic oversight and regular feedback, the incumbent fosters a results-oriented environment, empowering the team to meet and exceed established benchmarks while supporting both individual and collective growth.
Requirements for Role of Integrated Marketing Communications Manager
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
- 2+ years of experience in marketing, communications, or a similar field.
Skills And Knowledge Desired
- Strong understanding of integrated marketing strategies, including digital, traditional, and experiential marketing.
- Exceptional client relationship management and negotiation skills.
- Excellent project management and multitasking abilities.
- Strong communication and presentation skills.
- Proficiency in marketing tools and software, including analytics and project management platforms.
- Soft Skills:
- Collaborative team player with a proactive and problem-solving mindset.
- Adaptable to fast-paced environments and complex stakeholder management.
- Detail-oriented with a passion for delivering excellence.
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