Senior Specialist Performance Marketing at Adidas will be responsible for executing and monitoring eCommerce campaigns to deliver performance marketing implementations according to brand guidelines and business objectives as well as amplify campaigns to drive traffic and net sales on the adidas eCommerce site through SEM, display, and paid social. This is a Senior level full time job. And salary can range between 10000-25000 AED/month.

Responsibilities of Senior Specialist Performance Marketing

• Support in developing specific and measurable performance marketing strategies across football. Running, training and Originals across MENA to meet monthly, quarterly, and yearly net sales targets.
• Work cross-functionally with franchise partner marketing teams, site operations and analytics. To create synergies and explore and exploit opportunities to drive traffic and hit acquisition targets.
• Support in finding new & innovative ways to expand eCommerce business and deliver on site revenue goals.
• Support in managing relationships with media and creative agencies and franchise partners.
• Work closely with Digital Brand, Brand Comms and eCommerce team to drive testing, reporting, optimization and analysis on channel performance to identify key levers and opportunities for improvements. Share with global and other market teams to help educate and learn.
• Assist CRM Manager in managing top and bottom-line growth of CRM acquisition targets to build lasting digital connections with consumers.

Requirements for Role of Senior Specialist Performance Marketing

• University degree in Marketing / Media.
• Minimum 3 years experience either agency (Digital, eCommerce) or a client side Performance Marketing role.
• Experience in Performance Marketing: Search Engine Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning.
• Experience with attribution modelling is a plus.
• Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics) with strong quantitative and qualitative analytical skills.
• Advanced computer skills, proven experience in Excel.
• Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations

Skills And Knowledge Desired

• Cross-functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
• Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills.
• Ability to handle complexity and remain mature, responsible and calm under pressure.
• Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
• Strong time management, organizational, planning and prioritization skills.
• Diligence, attention to detail and a strong work ethic.

Graduate Trainee Finance Adidas Dubai