Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. Presently they has a job opening for suitably qualified and experienced candidate for position of a Performance Marketer at Jacquemus in Unit GS, 075, Financial Center Rd, Downtown Dubai, Dubai, UAE. This is an Intermediate level full time job. And salary can range between 8000-17000 AED/month.

Responsibilities of Performance Marketer

• Manage all social media channels for the brand and closely liaise with brand partners in establishing co-marketing campaigns and managing a tight marketing calendar.
• Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and provide suggestions for conversion improvement projects to maximize revenue and minimize costs.
• Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile).
• Create a tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs.
• Manage the marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations.
• Develop, conduct, and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals), and execute continuous improvement initiatives.
• Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions.
• Work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth.
• Manage the e-marketing budget and optimize it on a daily basis to meet online business targets.
• Manage relationships with external digital marketing agencies.
• Adapt and optimize creatives and conversion points.
• Analyze and report on results using Google Analytics and other internal platforms.

Requirements for Role of Performance Marketer

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• A minimum of 3 years of experience in performance marketing.
• Experience in digital marketing with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels.
• Have a passion for consumer marketing, with experience in turning data into actionable insights.

Skills And Knowledge Desired

• You have a solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter…etc. and a deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
• You have a proven track-record of developing strategy for SEM/SEO, implementing and managing projects, tracking, and analyzing customer behavior/performance across channels and devices.
• A strong team player with high organization and planning skills.

Senior Associate Brand Marketing Guess Chalhoub Group Dubai