AstraZeneca
AstraZeneca is seeking a competent Gulf Brand Manager – CVRM in Dubai. This role opportunity was published by the pharmaceutical company on December 12, 2023 with the job ID R-186875. The incumbent will maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers.
Duties of Gulf Brand Manager
- Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy, and effective resource allocation to optimize sales and profits.
- Strategize, write, and implement the marketing plan for the brand.
- Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers.
- Participate in the development of the Business Action Plan in close collaboration with the Marketing Head
- Drive the full implementation of the operational Business Action Plan in close collaboration with the key functional team members.
- Keep the Business Action Plan updated and implement the plan to ensure that Brand objectives are realized.
- Lead the operational roll-out of the pre-agreed strategic and operational plan.
- Identify potential new market insight and collaborate with Market Intelligence to leverage all critical market data to refine action plans or prioritize activities.
- Develop and understand market research principles/sources/tools/methodology.
- Work with local data to contribute to forecasting models.
What you’ll do as Gulf Brand Manager
- Develop all campaign material and all the briefing documents to ensure maximum impact.
- Briefing and selection of agency and review performance of agency and costs to ensure optimal use of available financial resources.
- Actively collaborate with the medical/Access team and/or Sales team with other support functions to ensure alignment with strategy.
- Be actively involved and leading of regional and national sales meetings/business reviews as required.
- Ensure full compliance of material/activities with ethical and Code of Ethics. Demonstrate and ensure active respect for values, business ethics, local laws, policies, and marketing procedures.
- Propose budget spending on the defined territory & is responsible for accurate budget management.
- Prepare cost estimates for current activities, advertising / informing about AstraZeneca brand products, and investment budgets.
- Responsible for the implementation of promotional/communication strategies, plans, and programs in support of brand strategies and objectives.
- Build and maintain strategic relationships with key internal/external clients.
- Lead Brand Team, developing and implementing plans for KEE development & marketing strategy implementation.
- Cooperate with Sales Managers to empower the sales force, strengthening their capacity to implement business strategy.
- Report on the status of the implementation of the tactical plan to internal customers.
- Proactive assessment of brand performance, proposing needed actions to tap on opportunities, working without supervision, successfully addressing outstanding challenges of marketing strategy implementation.
- Maintain close with KEE’s and other key customers, including those who have significant influence in the purchasing decisions with major hospitals/institutions for the assigned products.
- Ensure that all conducted activities are done in accordance with local legislation and corporate standards.
Eligibility Criteria
To qualify for the role of Gulf Brand Manager – CVRM, you’ll need the following:
- Bachelor’s degree in medical-related field.
- Advanced degree(s) in Business or marketing related field is desirable.
- A minimum of 3 years of management experience in the Pharmaceutical and/or Fast-Moving Consumer Goods.
Expertise & Skills
- Demonstrated ability to network, build and maintain relationships with key internal and external stakeholders and work cross-functionally.
- Strong expertise in market analysis, deep market research insights mining, forecast analysis, and business case development with scenario planning.
- Market development and expansion work (Pre & Post launch).
- Excellent Interpersonal, organizational, Cross-functional cooperation and projects management skills.
- Leadership & autonomy to initiate & execute responsibility under minimum guidance.
- Proven inspirational leadership when working with teams on guidance, alignment & commitment.
- Financial business acumen and experience in working with various forecasting models with the ability to analyze data to formulate marketing plans.
- Effectiveness and Productivity – ability to maximize the use of resources and produce results.
- Stakeholders’ management to reach solutions and collaborate effectively with internal teams.
- Ability to handle setbacks & to work in a new environment, showing clear examples of resilience.
- Proven competency in Microsoft Word, Excel, and PowerPoint, strong presentation skills.