SEO Controller at Emirates Airlines in Garhoud Area opposite to Airport Terminal 3, Dubai, UAE will support search engine optimization initiatives as part of the Corporate Communications Digital portfolio. Candidate plays a critical role throughout the product delivery cycle, supporting and maintaining the quality of and adherence to SEO standards across all Emirates digital platforms. The Candidate provides specialist knowledge and backing to the Product, Design, Social, PR and Performance Media teams as well as Emirates Group IT. Candidate keeps the team apprised of the latest developments and trends in the search engine optimization space, ensuring these are effectively implemented to maximize the number of relevant sessions, flight searches and bookings originating from organic search. This is an Intermediate level full time job. And salary can range between 7000-15000 AED/month.

Responsibilities of SEO Controller

• Drive awareness of SEO requirements and implementation standards across internal teams to ensure changes to Emirates digital properties are delivered SEO ready.
• Support and safeguard product rollouts through detailed and actionable technical SEO reports, forecasting the impact of proposed changes. Whilst ensuring fundamentals such as meta tags, canonicals, heading usage, sitemaps, multi-lingual site structure. Structured data and Core Web Vitals robustly adhere to best practice.
• Work with internal stakeholders to research, define and develop content that contributes to organic search growth, articulating the expected and delivered impact.
• Leverage the insight generated by internal SEO tools and/or SEO agency to identify technical errors or SEO implementation improvements. Substantiating impact and driving changes from prioritization through to delivery.
• Research and analyze customer facing processes underserved by organic search to proactively initiate enhancements that will positively impact customer experience.
• Remain up to date and advise stakeholders on evolving web technologies such as PWA (Progressive Web Application) and AMP? (Accelerated Mobile Pages) impact on SEO.
• Educate internal stakeholders on the role of content and how it contributes to driving SEO performance.
• Work with external agency partners and internal analytics teams to develop measurement KPIs. Set up tracking and create dashboards to clearly articulate SEO impact to relevant stakeholders.

Requirements for Role of SEO Controller

• Degree or Honors (12+3 or equivalent) in Marketing, Communications or E-Commerce.
• Minimum 3-5 years of experience in a digital role, client or agency side.

Skills And Knowledge Desired

• In-depth knowledge of technical SEO best practices, including SEO site architecture, HTML, site speed optimization, automation and scalability.
• Strong understanding of the role of Content in Organic Search.
• Strong understanding of HTML, CSS, JavaScript and front-end performance.
• Ability to use tools like Google Search Console, Bing Webmaster Tools, Google Analytics, Screaming Frog, Majestic SEO and Moz.
• Knowledge of search engine crawlers and algorithms.
• Awareness of the global Organic Search landscape beyond Google including Bing, Baidu, Yandex and Naver.
• A good understanding of the impact wider digital channels and activities have on Organic Search.
• High degree of initiative and reliability.
• Distinct communication skills and a goal-oriented and team-oriented way of working.

Senior Executive Secretary Emirates Airlines Dubai