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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role:
BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide.
As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility.
As a Brand Experience Executive, you will play a key role in supporting the planning and execution of brand experience and activation initiatives for Electric Mobility, with a strong focus on the BYD brand. The role supports vehicle launches, in-showroom and out-of-showroom activations, and customer engagement activities that enhance brand visibility, customer experience, and lead generation across the UAE.
What you will do:
• Support the planning and execution of launch events and post-launch activation campaigns
• Assist in developing immersive in-showroom experiences across multiple showrooms
• Support out-of-showroom activations aimed at driving awareness, test drives, and customer engagement
• Coordinate with internal teams and external partners to deliver brand experience initiatives
• Support customer journey mapping to ensure a seamless and engaging experience
• Assist with timelines, activation calendars, and stakeholder coordination
• Support reporting on campaign performance, engagement, and effectiveness
Required skills to be successful:
• Strong coordination and organizational skills
• Clear communication skills, both written and verbal
• Creative mindset with attention to detail
• Ability to manage multiple tasks and deadlines
• Comfortable working with cross-functional teams and external partners
• Interest in brand experience, events, and customer engagement
• Ability to work in a fast-paced, project-driven environment
About the team:
You will be part of the Electric Mobility team, working closely with marketing, operations, and partner stakeholders to support the growth and positioning of the Electric Mobility brands in the UAE. The team focuses on delivering impactful customer experiences through engaging activations, consistent brand messaging, and innovative launch strategies.
What equips you for the role:
• Previous experience or exposure to events, activations, brand experience, or marketing support roles
• Understanding of customer experience and brand engagement concepts
• Experience supporting campaigns or projects from planning through execution
• A hands-on attitude with the willingness to learn and grow in a brand-led environment
• Experience in the automotive, lifestyle, or retail sector is an advantage
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers – right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.