Marketing Executive – Lifestyle Fitness & Athleisure Full-time

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

Job Description

To coordinate and execute marketing activities, promotions and events for our Lifestyle Brands Portfolio, in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman and Saudi Arabia

Responsibilities

Functional Roles and Responsibilities

• Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands in our Lifestyle Division
• Implement the marketing, promotional activities for the BP, as per the agreed plans.
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
• Coordinate on daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the business
• Coordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc.
• Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines
• Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity ,etc. as required
• Assist in collating competitors’ activities vis a vis communication, pricing, packaging and planning
• Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandated
• Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structure
• Support the team on maintenance of annual budgets including allocation of monthly phasing
• Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
• Update and maintain the marketing calendar for all promotional initiatives
• Timely Updating of the website brand and portfolio content by season
• Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio

Qualifications

Years of Experience

• 3 + years Marketing
• Experience in the retail industry across fitness & activewear essential

Knowledge and Skills

• Excellent communication and Interpersonal skills
• Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines
• Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel
• Experience in Fitness Events such as Run Clubs and similar strongly advantageous

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